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Integrated & Digital Marketing Communications Degree

BSBA On-Campus Main Campus
DEGREE TYPE

Bachelor's Degree

PROGRAM TYPE

Undergraduate

DEPARTMENT
Marketing
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Are you excited about the digital world and want to shape how brands connect with audiences online? Our Integrated and Digital Marketing Communications degree is your pathway to mastering the latest trends and tools in the industry.

The Integrated Marketing Communications program at SEMO builds skills in branding, advertising, social media, public relations, internet marketing, sales promotion, event marketing, professional sales, fundraising, etc. The focus of the integrated marketing program is to develop the ability to create a unique message and integrate it across a diverse set of media options. Students in this major have a strong foundation in the areas of consumer behavior, marketing research, and marketing strategy.

What Makes Our Integrated and Digital Marketing Communications Degree Unique?

Integrated marketing and communication degree courses include emphasis on marketing communications and digital marketing as well as business research, consumer behavior analysis, and strategy. In addition, study a solid core of business courses encompassing management, finance, accounting, business law, information systems, quantitative analysis, business strategy, and international business.

  • Engage with award-winning faculty mentors who themselves are marketing professionals. 
  • Gain valuable real-world learning experience through projects with real clients and work. 
  • Learn about the global marketplace firsthand with our more than 30 study abroad programs. 
  • Put your creativity into practice at the Greene Center for Innovation and Entrepreneurship.

What Can You Do with an Integrated and Digital Marketing Communications Degree?

SEMO’s digital and integrated marketing communications degree opens doors to careers where you can blend creativity, strategy, and technology to drive results for real-world brands. Graduates are prepared for roles that focus on developing and managing digital marketing strategies, building brand awareness, and engaging audiences across platforms.

Integrated and Digital Marketing Communications Degree Career Paths:

  • Social media

  • Digital marketing

  • Event marketing

  • Advertising

  • Marketing research

  • Business analytics

  • Communications

Integrated and Digital Marketing Communications Degree Common job titles:

  • Digital Marketing Specialist
  •  Social Media Manager
  • SEO/SEM Analyst
  • Content Strategist
  • Email Marketing Coordinator

Where Integrated and Digital Marketing Communications Degree graduates work:

  • AT&T

  • CBS Radio KMOV

  • Enterprise Holdings

  • GlaxoSmithKline

  • Maritz Marketing Research

  • Mondelez/Nabisco

  • Wells Fargo Financial

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Digital & Integrated Marketing Communications Degree Map

Equipped to Lead. Inspired to Go Further.

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Hands-on Learning

When it comes to learning by doing, you’ll have ample opportunity. Our students work with real business clients to develop marketing solutions. This work is often implemented, including media placement. And, our students have won more than 40 American Advertising Awards for their efforts!
Experiential Learning
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Integrated Marketing Degree Salaries & Careers

  • $171k

    Marketing Manager

    According to the Bureau of Labor Statistics, the mean annual salary for marketing managers is $171,520. 

  • $86k

    Marketing Specialist

    According to the Bureau of Labor Statistics, the mean annual salary for a marketing specialist is $86,480.

  • $149k 

    Advertising Manager

    According to the Bureau of Labor Statistics, the mean annual salary for an advertising manager is $149,270. 

Turn Ambition into Action

The integrated marketing curriculum includes core business courses as well as support courses in communication, leadership, and professionalism. Complete a minimum of 120 credit hours to complete this degree, including the general education requirements and at least 39 senior division hours.

Business Administration Core – 30 hours required

A grade of ‘C’ is required in each core course.

  • AC221 Principles of Accounting I (3)
  • AC222 Principles of Accounting II (3)
  • BA101 The Business Universe (3)
  • BA490 Business Policy & Strategy (3)
  • BL255 Business Law (3)
  • FI361 Financial Management (3)
  • MG301 Principles of Management (3)
  • MI375 Management Information Systems (3)
  • MK301 Principles of Marketing (3)
Choose 3 hours:*
  • AC540 International Perspectives of Accounting (3)
  • BA550 Global Logistics (3)
  • BA560 Topics in International Business (3)
  • BL560 International Business Law (3)
  • EC580 International Economics (3)
  • FI540 International Finance (3)
  • HA560 International Healthcare Administration (3)
  • MG560 International Management (3)
  • MK560 International Marketing (3)

*An International Course taken to meet Business Administration Core requirement may not be counted on a major.

Support Courses – 21 hours required

Some courses may fulfill General Education requirements. A grade of ‘C’ or better is required in each support course.

  • BA252 Business Communication (2)
  • BA452 Professionalism (1)
  • EC215 Principles of Microeconomics (3)
  • EC225 Principles of Macroeconomics (3)
  • EN140 Rhetoric & Critical Thinking (3)
  • MA116 Precalculus A OR MA123 Mathematical Reasoning and Modeling (3)
  • MI101 Introduction to Computer Applications (3)
  • SC105 Fundamentals of Oral Communication (3) OR SC155 Interpersonal Communication (3)

Marketing Major Courses – 36 hour major – no minor required

Required Marketing Core:
  • MK343 Integrated Marketing Communication (3)
  • MK344 Consumer Behavior (3)
  • MK345 Introduction to Business Research (3)
  • MK449 Marketing Management (3)
  • MK586 Customer Metrics (3)
  • Choose 3 Hours MK Courses (300-500 level except MK 301), MG560*, MK560*, ER361, ER461, or BA560*
Real World Experience** – Choose one option:
  • Participate in the departmentally approved international academic program
OR
  • Complete a departmentally approved internship
Choose 3 hours:
  • PY271 Psychological Research I (3)
  • SO242 Statistics for Social Scientists (3)

Digital and Integrated Marketing Communications Option:

  • AR180 Digital Literacy for Art + Design (3)
  • EN303 Content Copywriting (3)
  • MK443 Digital and Integrated Marketing Communications Practicum (3)
  • MK555 Digital Marketing Strategies (3)
Choose 3 hours:
  • MK341 Public Relations (3)
  • MK342 Professional Selling (3)
*If selected as elective, cannot also count for international course requirement for the BSBA degree.
**Class used to fulfill the real-world experience requirement may also be used to fulfill the elective requirement.

Some requirements may be fulfilled by coursework in major program.

  • Social and Behavioral Sciences – 6 hours
  • Constitution Requirement – 3 hours
  • Written Communication – 6 hours
  • Oral Communication – 3 hours
  • Natural Sciences – 7 hours (from two disciplines, one to include a lab)
  • Mathematics – 3 hours
  • Humanities & Fine Arts – 9 hours (from at least two disciplines)
  • Additional requirements – 5 hours (to include UI100 for native students)
  • Civics examination

First

Fall Semester (16 Hours) 
  • UI100 (1) 
  • EN100 (3) 
  • BA101 (3) 
  • MA116 or MA123 (3) 
  • MI101 (3) 
  • General Education (3) 
Spring Semester (15 Hours) 
  • EN140 (3) 
  • SC105 (3) 
  • General Education (3) 
  • General Education (3) 
  • General Education (3) 

Milestone: Achieve a minimum 2.25 overall GPA 

Second Year 

Fall Semester (17 Hours) 
  • AC221 (3) 
  • BA252 (2) 
  • EC215 (3) 
  • QM257 (3) 
  • General Education (3) 
  • General Education (3) 
Spring Semester (15 Hours) 
  • AC222 (3) 
  • BL255 (3) 
  • EC225 (2) 
  • MK301 (3) 
  • QM258 (3) 

Milestone: Achieve a minimum 2.25 overall GPA 

Third Year 

Fall Semester (16 Hours) 
  • BA452 (1) 
  • FI361 (3) 
  • MG301 (3) 
  • MK300-599/ MG560/MK560/
    ER361/ER461/BA560* (3)     
  • General Education (3) 
  • General Education (3) 
Spring Semester (14 Hours) 
  • AR180 (3) 
  • MI375 (3) 
  • MK343 (3) 
  • MK344 (3) 
  • Elective (2) 

Milestone: Maintain 2.25 overall GPA and 2.25 major GPA 

Fourth Year 

Fall Semester (15 Hours) 
  • EN303 (3) 
  • MK341 or MK342 (3) 
  • MK555 (3) 
  • International Course (3) 
  • General Education (3) 
Spring Semester (12 Hours) 
  • BA490 (3) 
  • MK345 (3)
  • MK443 (3)
  • MK449 (3) 

Milestone: Maintain 2.25 overall GPA and 2.25 major GPA 

A minimum 2.25 GPA in the major and overall are required to graduate with a BSBA degree.

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What will it cost?

Accelerated Master’s Degree

SEMO offers an accelerated master’s degree for current students. You can get both undergraduate and graduate credit for some 500 level courses, meaning you can graduate with an MBA sooner.
Explore an Accelerated Master's Degree

Get Funding for Your Education

Missouri’s opened the door to a more educated workforce. We want to help you walk through it. If you’re an adult learner and a Missouri resident returning to college, learn about the Fast Track Workforce Incentive Grant. It’s a statewide financial aid program that can be used to pursue a certificate, degree or industry-recognized credential in a high need area in Missouri. This major is eligible for the Fast Track grant.
Read More About Fast Track
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Programs Accredited by

SEMO's business programs are among the top 6% in the world.

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Getting the Job

Your education is just one piece to launching an extraordinary career. Once you've mastered the material, you still have to find the job you want, make the right connections, and sell your knowledge and experience. SEMO's Career Services office is here to help you with the next step. Our boldly supportive faculty will provide the expertise and support you need, so you're landing your dream job.
Career Services

Become a Redhawk.

Do more than dream about the future. Take the first steps to make it all happen.

Request Info Apply Now
SEMO marketing communications degree Alumnus Alix Gasser, wearing a Cincinnati Zoo jacket, holds up a turtle and gives a thumbs up.

Alix Gasser

Alumnus

SEMO offered an affordable education that provided me with so many open doors to pursue my passion and gain real-life experience. I was always more than just a body in the classroom. I really got to know my professors and received great coaching and mentorship at Southeast. My professors helped me harness my strengths and showed me how to use them to be successful in a business atmosphere.

Additional Resources

Office of Admissions
Cost
Scholarships
Student Organizations & Teams
Department of Marketing
Harrison College of Business & Computing

Integrated Marketing Degree FAQs

Explore answers to common questions about what you'll learn, the skills you'll develop, and the career opportunities available with a digital marketing degree.

Our program focuses on creating consistent and effective messaging across multiple channels to reach and engage target audiences. This degree combines marketing strategy with digital tools and technologies, preparing you to create content, manage campaigns, analyze performance data, and connect with consumers through websites, social media, email, search engines, and other digital platforms.
Students develop a combination of creative, analytical, and strategic skills. You'll learn areas such as content creation, social media marketing, digital advertising, marketing analytics, branding, consumer behavior, campaign strategy, and data-driven decision-making. These skills help you understand how to reach audiences and measure the effectiveness of marketing efforts in a digital environment.

Common career paths include digital marketing specialist, social media manager, content strategist, SEO specialist, marketing analyst, email marketing specialist, paid media specialist, digital advertising coordinator, brand strategist, and marketing manager.

According to the U.S. Bureau of Labor Statistics, employment for advertising, promotions, and marketing managers is projected to grow faster than the average for all occupations through 2034!

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Take the Next Step

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DEGREE TYPE

Bachelor's Degree

PROGRAM TYPE

Undergraduate

LOCATION

Main Campus - Cape

DEPARTMENT

Marketing

With an advertising and public relations degree, you’ll be prepared for a career in the fast-paced fields of advertising and public relations. 

Program Details Degree Map

DEGREE TYPE

Bachelor's Degree

PROGRAM TYPE

Undergraduate

LOCATION

Main Campus - Cape

COLLEGE

Arts & Media

DEPARTMENT

Mass Media

Marketing

Contact Us

Location

Office Location

Dempster Hall, 225

Mailing Address

One University Plaza, MS 5875
Cape Girardeau, MO 63701