Learn to think creatively and communicate expertly. You’ll do that here.

Digital & Integrated Marketing Communications builds skills in branding, advertising, social media, public relations, internet marketing, sales promotion, event marketing, professional sales, fundraising, etc. The focus is to develop the ability to create a unique message and integrate it across a diverse set of media options. Students in this major have a strong foundation in the areas of consumer behavior, marketing research and marketing strategy.

What You’ll Do

The curriculum includes marketing communications and digital marketing as well as business research, consumer behavior analysis, strategy. In addition, you’ll study a solid core of business courses encompassing management, finance, accounting, business law, information systems, quantitative analysis, business strategy, and international business.

  • Engage with award-winning faculty mentors who themselves are marketing professionals. 
  • Gain valuable real-world learning experience through projects with real clients and work. 
  • Learn about the global marketplace firsthand with our more than 30 study abroad programs. 
  • Put your creativity into practice at the Greene Center for Innovation and Entrepreneurship.

Digital & Integrated Marketing Degree Map

Explore the courses you'll need to complete your degree

Hands-on Learning

When it comes to learning by doing, you’ll have ample opportunity. Our students work with real business clients to develop marketing solutions. This work is often implemented, including media placement. And, our students have won more than 40 American Advertising Awards for their efforts!

Outcomes & Careers

  • $166k

    Marketing Manager

    According to the Bureau of Labor Statistics, the mean annual salary for marketing managers is $166,410. 

  • $83k

    Marketing Specialist

    According to the Bureau of Labor Statistics, the mean annual salary for a marketing specialist is $83,190.

  • $160k 

    Advertising Manager

    According to the Bureau of Labor Statistics, the mean annual salary for an advertising manager is $159,960. 

What You'll Study

Degree Map

The integrated marketing curriculum includes core business courses as well as support courses in communication, leadership, and professionalism. You’ll complete a minimum of 120 credit hours to complete this degree, including the general education requirements and at least 39 senior division hours.

Business Administration Core – 30 Hours Required

Required Courses:
  • AC221 Principles of Accounting I (3)
  • AC222 Principles of Accounting II (3)
  • BA101 The Business Universe (3)
  • BA490 Business Policy & Strategy (3)
  • BL255 Business Law (3)
  • FI361 Financial Management (3)
  • MG301 Principles of Management (3)
  • MI375 Management Information Systems (3)
  • MK301 Principles of Marketing (3)

A grade of ‘C’ is required in each core course.

Choose 3 Hours From*:
  • AC540 International Perspectives of Accounting (3)
  • BA560 Topics in International Business (3)
  • BL560 International Business Law (3)
  • EC580 International Economics (3)
  • FI540 International Finance (3)
  • HA560 International Healthcare Administration (3)
  • MG560 International Management (3)
  • MK560 International Marketing (3)

*International Course taken to meet Business Administration Core requirement may not be counted on a major.

Support Courses – 27 Hours Required

Some courses may fulfill General Education requirements.

  • BA252 Business Communication (2)
  • BA452 Professionalism (1)
  • EC215 Principles of Microeconomics (3)
  • EC225 Principles of Macroeconomics (3)
  • EN140 Rhetoric & Critical Thinking (3)
  • MA116 Precalculus A or MA123 Mathematical Reasoning and Modeling (3)
  • MI101 Intro to Computer Applications (3)
  • QM257 Business Analytics I (3)
  • QM258 Business Analytics  II (3)
  • SC105 Fundamentals of Oral Communication (3)

A grade of ‘C’ or better is required in each support course.

NOTE: All 100 and 200-level core and support courses are pre-requisite to all 300-level business core and business major courses.

Marketing Major Courses – 30-Hour Major – No Minor Required

Required Marketing Core:
  • MK343 Integrated Marketing Communication (3)
  • MK344 Consumer Behavior (3)
  • MK345 Introduction to Business Research (3)
  • MK449 Marketing Management (3)
  • Choose 3 Hours MK Courses (300-500 level except MK 301), MG560*, MK560*, ER361, ER461, or BA560*
Real World Experience** – Choose one option:
  • Participate in a departmentally approved international academic program
  • Complete departmentally approved internship

Digital & Integrated Marketing Communications Option:

  • AR180 Digital Literacy for Art + Design (3)
  • EN303 Content Copywriting (3)
  • MK443 Digital & Integrated Marketing Communications Practicum (3)
  • MK555 Digital Marketing Strategies (3)
Choose 3 Hours:
  • MK341 Public Relations (3)
  • MK342 Professional Selling (3)

If selected as elective, cannot also count for international course requirement for the BSBA degree.
**Class used to fulfill the real-world experience requirement may also be used to fulfill the elective requirement.

“Critical Courses” are italicized and bolded. Data shows that students who have completed this course in the first two years and have earned the noted grade are most likely to complete this program of study.

Some requirements may be fulfilled by coursework in major program.

  • Social and Behavioral Sciences – 6 hours
  • Constitution Requirement – 3 hours
  • Written Communication – 6 hours
  • Oral Communication – 3 hours
  • Natural Sciences – 7 hours (from two disciplines, one to include a lab)
  • Mathematics – 3 hours
  • Humanities & Fine Arts – 9 hours (from at least two disciplines)
  • Additional requirements – 5 hours (to include UI100 for native students)
  • Civics examination

Freshman Year 

Fall Semester (16 Hours) 
  • UI100 (1) 
  • EN100 (3) 
  • BA101 (3) 
  • MA116 or MA123 (3) 
  • MI101 (3) 
  • General Education (3) 
Spring Semester (15 Hours) 
  • EN140 (3) 
  • SC105 (3) 
  • General Education (3) 
  • General Education (3) 
  • General Education (3) 

Milestone: Achieve a minimum 2.25 overall GPA 

Sophomore Year 

Fall Semester (17 Hours) 
  • AC221 (3) 
  • BA252 (2) 
  • EC215 (3) 
  • QM257 (3) 
  • General Education (3) 
  • General Education (3) 
Spring Semester (15 Hours) 
  • AC222 (3) 
  • BL255 (3) 
  • EC225 (2) 
  • MK301 (3) 
  • QM258 (3) 

Milestone: Achieve a minimum 2.25 overall GPA 

Junior Year 

Fall Semester (16 Hours) 
  • BA452 (1) 
  • FI361 (3) 
  • MG301 (3) 
  • MK300-599/ MG560/MK560/
    ER361/ER461/BA560* (3)
  • General Education (3) 
  • General Education (3) 
Spring Semester (14 Hours) 
  • AR180 (3) 
  • MI375 (3) 
  • MK343 (3) 
  • MK344 (3) 
  • Elective (2) 

Milestone: Maintain 2.25 overall GPA and 2.25 major GPA 

Senior Year 

Fall Semester (15 Hours) 
  • EN303 (3) 
  • MK341 or MK342 (3) 
  • MK555 (3) 
  • International Course (3) 
  • General Education (3) 
Spring Semester (12 Hours) 
  • BA490 (3) 
  • MK345 (3)
  • MK443 (3)
  • MK449 (3) 

Milestone: Maintain 2.25 overall GPA and 2.25 major GPA 

A minimum 2.25 GPA in the major and overall are required to graduate with a BSBA degree.

Get Funding for Your Education

Missouri’s opened the door to a more educated workforce. We want to help you walk through it. If you’re an adult learner and a Missouri resident returning to college, learn about the Fast Track Workforce Incentive Grant. It’s a statewide financial aid program that can be used to pursue a certificate, degree or industry-recognized credential in a high need area in Missouri. This major is eligible for the Fast Track grant.

Southeast’s business programs are among the top 5% in the world.

Programs Accredited by

  • Logo for the Association to Advance Collegiate Schools of Business International.
  • Logo for the Network of International Business Schools.

What Can You Do with an Integrated Marketing Degree?

Graduates are prepared to work in social media, event marketing, digital marketing, advertising, marketing research and strategy. When it comes to digital marketing, the Bureau of Labor Statistics projects a sharp increase in digital media jobs. Our grads work at large corporations, small businesses, nonprofits, and agencies including:

  • AT&T
  • CBS Radio KMOV
  • Enterprise Holdings
  • GlaxoSmithKline
  • Maritz Marketing Research
  • Mondelez/Nabisco
  • Red Letter Communications
  • Wells Fargo Financial

Become a Redhawk.

Do more than dream about the future. Take the first steps to make it all happen.

Getting the Job

Your education is just one piece to launching an extraordinary career. Once you’ve mastered the material, you still have to find the job you want, make the right connections, sell your knowledge and experience—and if all this is giving you anxiety, don’t panic. SEMO’s Career Services office is here to help you with the next step. They’ll provide the expertise and support you need, so you’re landing your dream job in no time.

Accelerated Master’s Degree

Southeast offers an accelerated master’s degree for current students. You can get both undergraduate and graduate credit for some 500 level courses, meaning you can graduate with an MBA sooner.


"Southeast offered an affordable education that provided me with so many open doors to pursue my passion and gain real-life experience. I was always more than just a body in the classroom. I really got to know my professors and received great coaching and mentorship at Southeast. My professors helped me harness my strengths and showed me how to use them to be successful in a business atmosphere."

Alix Gasser

SEMO Alumnus Alix Gasser, wearing a Cincinnati Zoo jacket, holds up a turtle and gives a thumbs up.
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