Marketing: Marketing Management

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Degree: BSBA Mode of study: On-Campus Location: Main Campus

Degree Type

Bachelor's Degree

Program Type

Undergraduate

Location

Main Campus - Cape

College

Business & Computing

Department

Marketing

Careers

With a marketing management degree, you&#8217;re prepared for a business career as a team&#160;lead&#160;working on campaigns, collaborating on digital media and advertising, and reviewing analytics.

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A marketing management degree student is in business professional dress, standing at a podium in the front of the class giving a presentation.

Merge your passions to get the career you want. You’ll do that here.

SEMO's marketing management degree emphasizes the diversity of strategies for businesses and not-for-profit organizations. You will also gain a strong foundation in consumer behavior, advertising and promotion, marketing research, and marketing strategy. A marketing management BSBA opens doors to careers that offer growth, stability, and the opportunity to make an impact. Employers are looking for candidates who are not just creative but also understand strategy, data, and the bigger picture. Our program equips you with these in-demand skills, ensuring you’re not just ready for your first job but prepared for a lasting career.

What Makes Our Marketing Management Degree Unique:

The curriculum includes all aspects of marketing, plus branding, communications, public relations, accounting and finance, and management.

Engage with award-winning faculty mentors who themselves are marketing professionals.
Learn about the global marketplace firsthand with our more than 30 study abroad programs.
Put your knowledge into practice at the Greene Center for Innovation and Entrepreneurship.

What Can You Do With A Marketing Management Degree?

A Marketing Management degree opens doors to a variety of dynamic careers where you can blend creativity with strategy. Graduates are well-equipped to take on roles that drive business growth and shape brand identities in industries ranging from retail to tech.

Career Paths with a Marketing Management Degree:

Marketing Manager
Brand Strategist
Digital Marketing Specialist
Market Research Analyst
Sales and Promotions Manager

Marketing Management Degree Map

Explore the courses you'll need to complete your degree

View the Degree Map

Hands-on Learning

When it comes to learning by doing, you’ll have ample opportunity. From study abroad to internships to the Greene Center for Innovation and Entrepreneurship, students have a variety of creative outlets to get professional experience for resumes and portfolio quality samples to launch their careers.

Experiential Learning

Outcomes & Careers

$166k

Marketing Manager

According to the Bureau of Labor Statistics, the mean annual salary for marketing managers is $166,410.
$83k

Marketing Specialist

According to the Bureau of Labor Statistics, the mean annual salary for a marketing specialist is $83,190.
$83k

Market Research Analyst

According to the Bureau of Labor Statistics, the mean annual salary for a market research analyst is $83,1900.

What You'll Study

Degree Map

The marketing management curriculum includes core business courses as well as marketing and branding. You’ll complete a minimum of 120 credit hours to complete this degree, including the general education requirements and at least 39 senior division hours.

Business Administration Core – 30 hours required

A grade of ‘C’ is required in each core course.

AC221 Principles of Accounting I (3)
AC222 Principles of Accounting II (3)
BA101 The Business Universe (3)
BA490 Business Policy and Strategy (3)
BL255 Business Law (3)
FI361 Financial Management (3)
MG301 Principles of Management (3)
MI375 Management Information Systems (3)
MK301 Principles of Marketing (3)

Choose 3 hours:*

AC540 International Perspectives of Accounting (3)
BA560 Topics in International Business (3)
BL560 International Business Law (3)
EC580 International Economics (3)
FI540 International Finance (3)
HA560 International Healthcare Administration (3)
MG560 International Management (3)
MK560 International Marketing (3)

*International Course taken to meet Business Administration Core requirement may not be counted on a major.

Support Courses – 27 hours required

Some courses may fulfill General Education requirements. A grade of ‘C’ or better is required in each support course.

BA252 Business Communication (2)
BA452 Professionalism (1)
EC215 Principles of Microeconomics (3)
EC225 Principles of Macroeconomics (3)
EN140 Rhetoric and Critical Thinking (3)
MA116 Precalculus A OR MA123 Mathematical Reasoning and Modeling (3)
MI101 Introduction to Computer Applications (3)
QM257 Business Analytics I (3)
QM258 Business Analytics II (3)
SC105 Fundamentals of Oral Communication (3)

Marketing Major Courses – 30 hour major – no minor required

Required Marketing Core:

MK343 Integrated Marketing Communication (3)
MK344 Consumer Behavior (3)
MK345 Intro to Business Research (3)
MK449 Marketing Management (3)
Choose 3 Hours MK Courses (300-500 level except MK301), MG560*, MK560*, ER361, ER461, or BA560*

Real World Experience** – Choose one option:

Participate in departmentally approved international academic program

Complete departmentally approved internship

Marketing Management Option:

MK348 Brand Marketing (3)

Choose 3 Hours MK Courses (300-500 level, except MK 301). If MK 560 is selected here, it cannot be used for the international course requirement for the BSBA nor the elective in the Marketing core.

Choose 3 hours:

MK346 Distribution Management (3)
MK349 Retail Marketing (3)

Choose 6 hours:

AR180 Digital Literacy for Art + Design (3)
MG470 Leadership in Management (3)
MK342 Professional Selling (3)
MK555 Digital Marketing (3)

* If selected as elective, cannot also count for international course requirement for the BSBA degree.
**Class used to fulfill the real-world experience requirement may also be used to fulfill the elective requirement.

Some requirements may be fulfilled by coursework in major program.

Social and Behavioral Sciences – 6 hours
Constitution Requirement – 3 hours
Written Communication – 6 hours
Oral Communication – 3 hours
Natural Sciences – 7 hours (from two disciplines, one to include a lab)
Mathematics – 3 hours
Humanities & Fine Arts – 9 hours (from at least two disciplines)
Additional requirements – 5 hours (to include UI100 for native students)
Civics examination

First Year

Fall Semester (16 Hours)

UI100 (1)
EN100 (3)
BA101 (3)
MA116 or MA123 (3)
MI101 (3)
General Education (3)

Spring Semester (15 Hours)

EN140 (3)
SC105 (3)
General Education (3)
General Education (3)
General Education (3)

Milestone: Achieve a minimum 2.25 overall GPA

Second Year

Fall Semester (17 Hours)

AC221 (3)
BA252 (2)
EC215 (3)
QM257 (3)
General Education (3)
General Education (3)

Spring Semester (15 Hours)

AC222 (3)
BL255 (3)
EC225 (2)
MK301 (3)
QM258 (3)

Milestone: Achieve a minimum 2.25 overall GPA

Third Year

Fall Semester (16 Hours)

BA452 (1)
FI361 (3)
MG301 (3)
MK344 (3)
MK300-599/ MG560/MK560/ER361/ER461/BA560* (3)
General Education (3)

Spring Semester (14 Hours)

MI375 (3)
MK343 (3)
MK345 (3)
General Education (3)
Elective (2)

Milestone: Maintain 2.25 overall GPA and 2.25 major GPA

Fourth Year

Fall Semester (15 Hours)

MK346 or MK349 (3)
MK348 (3)
MK 300-599 (3)
International Course (3)
General Education (3)

Spring Semester (12 Hours)

BA490 (3)
MK449 (3)
AR180/MG470/MK342/MK555 (3)
AR180/MG470/MK342/MK555

Milestone: Maintain 2.25 overall GPA and 2.25 major GPA

A minimum 2.25 GPA in the major and overall are required to graduate with a BSBA degree.

What will it cost?

Calculate Your Cost

Explore Financial Aid

Get Funding for Your Education

Missouri’s opened the door to a more educated workforce. We want to help you walk through it. If you’re an adult learner and a Missouri resident returning to college, learn about the Fast Track Workforce Incentive Grant. It’s a statewide financial aid program that can be used to pursue a certificate, degree or industry-recognized credential in a high need area in Missouri. This major is eligible for the Fast Track grant.

Southeast’s business programs are among the top 6% in the world.

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What Can You Do With a Marketing Management Degree?

Graduates are prepared to work in advertising, marketing, or sales. Some find their path on the creative side, others on the account management side. Some prefer market research, others prefer branding. Our grads work at large corporations, small businesses, nonprofits, and agencies including:

AB-InBev
CBS Radio KMOV
Enterprise Holdings
GlaxoSmithKline
Maritz Marketing Research
Mondelez/Nabisco
Red Letter Communications
Wells Fargo Financial

Become a Redhawk.

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Getting the Job

Your education is just one piece to launching an extraordinary career. Once you’ve mastered the material, you still have to find the job you want, make the right connections, sell your knowledge and experience—and if all this is giving you anxiety, don’t panic. SEMO’s Career Services office is here to help you with the next step. They’ll provide the expertise and support you need, so you’re landing your dream job in no time.

Career Services

Accelerated Master’s Degree

Southeast offers an accelerated master’s degree for current students. You can get both undergraduate and graduate credit for some 500 level courses, meaning you can graduate with an MBA sooner.

Learn More

Alumnus

"In business, I use the business sense taught and the accounting class principles, corporate finance, and legal knowledge gained from my education at SEMO."

Leland Hochstatter

Department of Marketing

Get a glimpse of students and faculty in the Department of Marketing in the classroom, labs, and field.

Additional Resources

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Program Detail Degree Map

Degree Type

Bachelor's Degree

Program Type

Undergraduate

Location

Main Campus - Cape

College

Humanities & Social Sciences

Department

Communication Studies & Modern Languages

Marketing

Phone

(573) 651-2924

dnorthington@semo.edu

Location

Office Location

Dempster Hall, 225

Mailing Address

One University Plaza, MS 5875
Cape Girardeau, MO 63701

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