Merge your passions to get the career you want. You’ll do that here.

The marketing management option emphasizes the diversity of strategies for businesses and not-for-profit organizations. Students will also have a strong foundation in the areas of consumer behavior, advertising and promotion, marketing research, and marketing strategy.  

What You’ll Do

The curriculum includes all aspects of marketing, plus branding, communications, public relations, accounting and finance, and management.

  • Engage with award-winning faculty mentors who themselves are marketing professionals. 
  • Learn about the global marketplace firsthand with our more than 30 study abroad programs. 
  • Put your knowledge into practice at the Greene Center for Innovation and Entrepreneurship. 

Hands-on Learning

When it comes to learning by doing, you’ll have ample opportunity. From study abroad to internships to the Greene Center for Innovation and Entrepreneurship, students have a variety of creative outlets to get professional experience for resumes and portfolio quality samples to launch their careers.

Outcomes & Careers

  • 99% 

    Successful Outcomes Rate

    Students graduating with degrees from the Department of Marketing report being employed or furthering their education six months after graduation.

     

  • $154k

    Marketing Manager

    According to the Bureau of Labor Statistics, the mean annual salary for marketing managers is $154,470.

  • $74k

    Marketing Specialist

    According to the Bureau of Labor Statistics, the mean annual salary for a marketing specialist is $73,970.

  • $74k

    Market Research Analyst

    According to the Bureau of Labor Statistics, the mean annual salary for a market research analyst is $73,970.

What You'll Study

The marketing management curriculum includes core business courses as well as marketing and branding. You’ll complete a minimum of 120 credit hours to complete this degree, including the general education requirements and at least 39 senior division hours.

Business Administration Core – 33 Hours Required

Required Courses:

  • AC221 Principles of Accounting I (3)
  • AC222 Principles of Accounting II (3)
  • BA101 The Business Universe (3)
  • BA490 Business Policy & Strategy (3)
  • BL255 Business Law (3)
  • FI361 Financial Management (3)
  • MG301 Principles of Management (3)
  • MI375 Management Information Systems (3)
  • MK301 Principles of Marketing (3)
  • QM352 Quantitative Analysis (3)

A grade of ‘C’ is required in each core course.

Choose 3 Hours From*:
  • AC540 International Perspectives of Accounting (3)
  • BA560 Topics in International Business (3)
  • BL560 International Business Law (3)
  • EC580 International Economics (3)
  • FI540 International Finance (3)
  • MG560 International Management (3)
  • MK560 International Marketing (3)

*International Course taken to meet Business Administration Core requirement may not be counted on a major.

Support Courses – 30 Hours Required

Some courses may fulfill General Education requirements.

  • BA252 Business Communication (2)
  • BA400 Applied Ethical Leadership (3)
  • BA452 Professionalism (1)
  • EC215 Principles of Microeconomics (3)
  • EC225 Principles of Macroeconomics (3)
  • EN140 Rhetoric & Critical Thinking (3)
  • MA116 Precalculus A or MA123 Mathematical Reasoning and Modeling (3)
  • MI101 Intro to Computer Applications (3)
  • QM257 Business Statistics I (3)
  • QM258 Business Statistics II (3)
  • SC105 Fundamentals of Oral Communication (3)

A grade of ‘C’ or better is required in each support course.

NOTE: All 100 and 200 level core and support courses are pre-requisite to all 300 level business core and business major courses.

Marketing Major Courses – 24 Hour Major – No Minor Required

Required Marketing Core:

  • MK343 Integrated Marketing Communication (3)
  • MK344 Consumer Behavior (3)
  • MK345 Intro to Business Research (3)
  • MK449 Marketing Management (3)
  • Choose 3 Hours MK Courses (300-500 level except MK301), MG560*, MK560, ER361, ER461, or BA560*
Real World Experience** – Choose one option:
  • Participate in departmentally approved international academic program

OR

  • Complete departmentally approved internship

Marketing Management Option:

  • MK348 Brand Marketing (3)
  • Choose 3 Hours MK Courses (300-500 level, except MK 301). If MK 560 is selected here, it
    cannot be used for the international course requirement for the BSBA nor the elective in
    the Marketing core.
Choose 3 Hours:
  • MK346 Distribution Management (3)
  • MK349 Retail Marketing (3)

*If selected as elective, cannot also count for international course requirement for the BSBA degree.
**Class used to fulfill the real-world experience requirement may also be used to fulfill the elective requirement.

“Critical Courses” are italicized and bolded. Data shows that students who have completed this course in the first two years and have earned the noted grade are most likely to complete this program of study.

Some requirements may be fulfilled by coursework in major program.

  • Social and Behavioral Sciences – 6 hours
  • Constitution Requirement – 3 hours
  • Written Communication – 6 hours
  • Oral Communication – 3 hours
  • Natural Sciences – 7 hours (from two disciplines, one to include a lab)
  • Mathematics – 3 hours
  • Humanities & Fine Arts – 9 hours (from at least two disciplines)
  • Additional requirements – 5 hours (to include UI100 for native students)
  • Civics examination

Freshman Year 

Fall Semester (16 Hours) 

  • UI100 (1) 
  • EN100 (3) 
  • BA101 (3) 
  • MA116 or MA123 (3) 
  • MI101 (3) 
  • General Education (3) 

Spring Semester (15 Hours) 

  • EN140 (3) 
  • SC105 (3) 
  • General Education (3) 
  • General Education (3) 
  • General Education (3) 

Milestone: Achieve a minimum 2.25 overall GPA 

Sophomore Year 

Fall Semester (17 Hours) 

  • AC221 (3) 
  • BA252 (2) 
  • EC215 (3) 
  • QM257 (3) 
  • General Education (3) 
  • General Education (3) 

Spring Semester (15 Hours) 

  • AC222 (3) 
  • BL255 (3) 
  • EC225 (2) 
  • QM258 (3) 
  • MK301 (3) 

Milestone: Achieve a minimum 2.25 overall GPA 

Junior Year 

Fall Semester (16 Hours) 

  • BA452 (1) 
  • FI361 (3) 
  • MG301 (3) 
  • MK344 (3) 
  • QM352 (3) 
  • General Education (3) 

Spring Semester (14 Hours) 

  • MI375 (3) 
  • MK343 (3) 
  • MK345 (3) 
  • General Education (3) 
  • Elective (2) 

Milestone: Maintain 2.25 overall GPA and 2.25 major GPA 

Senior Year 

Fall Semester (15 Hours) 

  • MK246 or MK349 (3) 
  • MK348 (3) 
  • MK Elective (3) 
  • International Course (3) 
  • General Education (3) 

Spring Semester (12 Hours) 

  • BA400 (3) 
  • BA490 (3) 
  • MK449 (3) 
  • Real World Experience (3) 

Milestone: Maintain 2.25 overall GPA and 2.25 major GPA

A minimum 2.25 GPA in the major and overall are required to graduate with a BSBA degree.

Marketing Management Degree Map

Explore the courses you'll need to complete your degree

Southeast’s business programs are among the top 5% in the world.

Programs Accredited by

  • Logo for the Association to Advance Collegiate Schools of Business International.
  • Logo for the Network of International Business Schools.

What Can You Do With a Marketing Management Degree?

Graduates are prepared to work in advertising, marketing, or sales. Some find their path on the creative side, others on the account management side. Some prefer market research, others prefer branding. Our grads work at large corporations, small businesses, nonprofits, and agencies including: 

  • AB-InBev
  • CBS Radio KMOV
  • Enterprise Holdings
  • GlaxoSmithKline
  • Maritz Marketing Research
  • Mondelez/Nabisco
  • Red Letter Communications
  • Wells Fargo Financial

Become a Redhawk.

Do more than dream about the future. Take the first steps to make it all happen.

Getting the Job

Your education is just one piece to launching an extraordinary career. Once you’ve mastered the material, you still have to find the job you want, make the right connections, sell your knowledge and experience—and if all this is giving you anxiety, don’t panic. SEMO’s Career Services office is here to help you with the next step. They’ll provide the expertise and support you need, so you’re landing your dream job in no time.

Accelerated Master’s Degree

Southeast offers an accelerated master’s degree for current students. You can get both undergraduate and graduate credit for some 500 level courses, meaning you can graduate with an MBA sooner.

Alumnus

"In business, I use the business sense taught and the accounting class principles, corporate finance, and legal knowledge gained from my education at SEMO."

Leland Hochstatter

A portrait of business major and SEMO alum, Leland Hochstatter.
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