Mass Communications: Advertising & Public Relations
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Advertising and Public Relations Degree Map
Explore the courses you'll need to complete your degree.
Outcomes & Careers
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$75k
Advertising Sales Agent
According to the Bureau of Labor Statistics, the mean annual salary for an advertising sales agent is $75,820.
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$104k
Project Management Specialist
According to the Bureau of Labor Statistics, the mean annual salary for a project management specialist is $104,920.
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$151k
Public Relations and Fundraising Manager
According to the Bureau of Labor Statistics, the mean annual salary for a Public Relations and Fundraising Manager analyst is $151,570.
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$73k
Real Estate Brokers and Sales Agents
According to the Bureau of Labor Statistics, the mean annual salary for a Real Estate Broker or Real Estate Sales Agent is $73,010.
As an advertising and public relations major you’ll learn how to be successful in today’s ever-changing media industry. You’ll complete a minimum of 120 credit hours to complete this degree, including the general education requirements and at least 39 senior division hours. A minor is required.
Required Core Courses:
- MC001 Exit Interview (0)
- MC101 Media and Society (3)
- MC221 Digital Media Production (3)
- MC301 Media Analytics (3)
- MC304 Media Diversity (3)
- MC382 Media History (3)
- MC401 Media Law (3)
- MCxxx Elective (3)
- MCxxx Elective (3)
course
Required Option Courses:
- MC002 Arrow Lab (0 x 2)
- MC310 Adv Analysis & Strategy (3)
- MC316 Media Planning (3)
- MC322 Media Design (3)
- MC330 Public Relations Foundations (3)
- MC331 Strategic Writing (3)
- MC418 Promotional Campaigns (3)
- MC429 Media Management (3)
A grade of ‘C’ or better is required in each required option course.
Required Support Course - choose 3 hours:
- MA123 Mathematical Reasoning and Modeling (3)
- MA155 Statistical Reasoning (3)
A grade of ‘C’ or better is required.
Some requirements may be fulfilled by coursework in major program.
- Social and Behavioral Sciences – 6 hours
- Constitution Requirement – 3 hours
- Written Communication – 6 hours
- Oral Communication – 3 hours
- Natural Sciences – 7 hours (from two disciplines, one to include a lab)
- Mathematics – 3 hours
- Humanities & Fine Arts – 9 hours (from at least two disciplines)
- Additional requirements – 5 hours (to include UI100 for native students)
- Civics examination
Relations, or Television & Film options within the Department of Mass Media must complete the
Declaration of Major form and meet the following criteria:
- Completion of a minimum 15-semester hours at Southeast Missouri State University or transferred from an accredited college or university.
- Attain a minimum cumulative grade point average (GPA) of 2.0 on a 4.0 scale.
- 3. Completion of EN 100 or EN 140 with a minimum grade of 'C.'
Freshman Year
Fall Semester (16 Hours)
- UI100 (1)
- EN100 (3)
- MA123 or MA155 (3)
- MC101 (3)
- General Education (3)
- General Education (3)
Spring Semester (15 Hours)
- MC221 (3)
- MC330 (3)
- General Education (3)
- General Education (3)
- General Education (3)
Milestone: Admission to the Mass Communication program after the second semester.
Sophomore Year
Fall Semester (15 Hours)
- MC310 (3)
- General Education (3)
- General Education (3)
- General Education (3)
- Elective (3)
Spring Semester (15 Hours)
- MC002 (0)
- MC301 (3)
- MC304 (3)
- MC322 (3)
- General Education (3)
- General Education (3)
Milestone: Maintain a 2.0 cumulative GPA and 2.25 major GPA.
Junior Year
Fall Semester (15 Hours)
- MC316 (3)
- MC331 (3)
- MC Elective (3)
- Elective (3)
- Elective (3)
Spring Semester (15 Hours)
- MC002 (0)
- MC382 (3)
- MC418 (3)
- MC429 (3)
- General Education (3)
- Elective (3)
Milestone: Maintain a 2.0 cumulative GPA and 2.25 major GPA.
Senior Year
Fall Semester (15 Hours)
- MC401 (3)
- MC Elective (3)
- Elective (3)
- Elective (3)
- Elective (3)
Spring Semester (15 Hours)
- MC001 (0)
- Elective (3)
- Elective (3)
- Elective (3)
- Elective (3)
- Elective (3)
Milestone: Maintain a 2.0 cumulative GPA and 2.25 major GPA.
A “Milestone” signifies a significant stage for a student in the completion of a degree.
What will it cost?
Get Funding for Your Education
Missouri’s opened the door to a more educated workforce. We want to help you walk through it. If you’re an adult learner and a Missouri resident returning to college, learn about the Fast Track Workforce Incentive Grant. It’s a statewide financial aid program that can be used to pursue a certificate, degree or industry-recognized credential in a high need area in Missouri. This major is eligible for the Fast Track grant.
Become a Redhawk.
Do more than dream about the future. Take the first steps to make it all happen.
Accreditations
Cape Girardeau, MO 63701