Learn to tell the story of agriculture and the environment: you’ll do that here.

The bachelor of science in Agribusiness: Agriculture Communications prepares students for positions in media design, layout, photography, journalism, broadcasting, as well as sales, marketing, finance, policy, consulting, and related areas. It can also provide the basis for graduate work leading to a master's or doctoral degree. This option is designed for students who complete all four years at Southeast and for students transferring to Southeast with an AA or AAS degree.

What You’ll Do

As an agriculture communications major at Southeast, you’ll gain real-world learning experience including many opportunities outside the classroom.

  • Learn to tell the story of agriculture and the environment to consumers, legislators, and other key stakeholders.
  • Be prepared to understand and communicate specialized agricultural science and information through journalism and advertising.
  • Be given hands-on opportunities in and out of the classroom to practice key skills and prepare for a professional career.
  • Gain a skill set to act as a liaise between industry and consumers; also produce communication materials using various media and technology resources.

What Can You Do with an Agriculture Communications Degree?

Your education is just one piece to launching an extraordinary career. Once you’ve mastered the material, you still have to find the job you want, make the right connections, sell your knowledge and experience—and if all this is giving you anxiety, don’t panic. SEMO’s Career Services office is here to help you with the next step. They’ll provide the expertise and support you need, so you’re landing your dream job in no time. 

Career Options for Graduates

  • Advertising Account Executive
  • Graphic Designer
  • Reporter for Science, Agriculture, or Business
  • News Writer or Editor
  • Photojournalist
  • Public Relations Coordinator
  • Legislative Affairs Specialist
  • Marketing and Communication Coordinator
  • Sales and Company Representatives
  • Agriculture Advocacy
  • Community Development
  • Extension Education
  • Fundraising Coordinator
  • Sales and Management of Agriculture Products
  • Professional and Trade Associations
  • Video and Audio Editing

Agribusiness: Agriculture Communications (BS) Degree Map

Explore the courses you'll need to complete your degree.

Outcomes & Careers

  • $138k  

    Advertising, Promotions, and Marketing Manager  

    According to the Bureau of Labor Statistics, the median annual salary for an advertising, promotions, and marketing manager is $138,730.   

  • $68k  

    Market Research Analyst

    According to the Bureau of Labor Statistics, the median annual salary for a market research analyst is $68,230.   

  • $61k  

    Fundraising Coordinator 

    According to the Bureau of Labor Statistics, the median annual salary for a fundraising coordinator is $61,190. 

What You'll Study

Degree Map

As an agribusiness: agriculture communications major, you’ll learn to tell the story of agriculture and the environment to consumers, legislators and other key stakeholders producing communications using various media and technology resources. You’ll complete a minimum of 120 credit hours, the General Education program, and 39 senior division hours (300-599). A minimum 2.0 GPA in the major and overall are required to graduate with a BS degree.

Required Courses: 

  • AG111 Agribusiness Orientation (1) 
  • AG140 Communicating in Agriculture (3) 
  • AG208 Agriculture Business Data Analysis (3) 
  • AG245 Agricultural Economics (3) 
  • AG250 Agribusiness Management (3) 
  • AG334 Agribusiness Finance (3) 
  • AG340 Agriculture Safety (3) 
  • AG355 Agriculture Seminar (2) 
  • AG447 Marketing Agricultural Products (3) 
  • AG470 Agribusiness Sales (3) 
  • AO120 Plant Science (3) 
  • AO125 Plant Science Lab (1) 
  • AY101 Animal Science (3) 
  • HO110 Introduction to Horticulture (3) 
Choose 3 hours: 
  • AG381 Agribusiness Management II (3) 
  • AC221 Principles of Accounting I (3) 
Choose 3 hours: 
  • AG465 Agriculture Internship (3-6) 
  • AG469 Undergraduate Research (3) 


  • AG313 Social Media in Agribusiness (3) 
  • AY210 Animal Welfare (2) 
  • MC221 Digital Media Production (3) 
  • MC322 Design for Media (3) 
  • MK301 Principles of Marketing (3) 
Choose one course: 
  • AO327 Sustainable Agriculture (3) 
  • AO401 Agriculture and Natural Resource Management (3) 
Choose one course: 
  • AY205 Horse Science (3) 
  • AY240 Beef Production (3) 
  • AY320 Meat Science (3) 
Choose one course: 
  • AR180 Digital Literacy for Art + Design (3) 
  • IM518 Advanced Technical Document Design, Organization and Graphics (3) 
Choose one course: 
  • HO310 Alternative Agriculture (3) 
  • HO470 Regenerative Urban Agriculture (3) 
Choose one course: 
  • IM300 Technical Communication (3) 
  • MC331 Strategic Writing (3) 
Choose one course: 
  • MK341 Public Relations (3) 
  • MK344 Consumer Behavior (3) 

Additional Requirements: 

Some courses may fulfill General Education requirements. 

Choose 4-5 hours: 
  • CH181 Basic Principles of Chemistry (5) 
  • CH184/185 General Chemistry I and Lab (4) 
Choose 3 hours: 
  • MA116 Precalculus A (3) 
  • MA155 Statistical Reasoning (3) 

Some requirements may be fulfilled by coursework in major program.

  • Social and Behavioral Sciences – 6 hours
  • Constitution Requirement – 3 hours
  • Written Communication – 6 hours
  • Oral Communication – 3 hours
  • Natural Sciences – 7 hours (from two disciplines, one to include a lab)
  • Mathematics – 3 hours
  • Humanities & Fine Arts – 9 hours (from at least two disciplines)
  • Additional requirements – 5 hours (to include UI100 for native students)
  • Civics examination

Freshman Year    

Fall Semester (14 Hours)     
  • UI100 (1) 
  • EN100 (3) 
  • AO120/125 (4) 
  • AY101 (3) 
  • General Education (3) 
Spring Semester (16 Hours)     
  • AG111 (1)
  • AG140 (3) 
  • AG245 (3) 
  • AR180/IM518 (3) 
  • MA116/155 (3)
  • General Education (3) 

Sophomore Year    

Fall Semester (13-14 Hours)  
  • AG208 (3) 
  • CH181 or 184/185 (4-5) 
  • MC221 (3) 
  • General Education (3) 
Spring Semester (14 Hours)    
  • AG250 (3) 
  • AY210 (2) 
  • HO110 (3) 
  • General Education (3) 
  • General Education (3) 

Junior Year    

Fall Semester (15 Hours)    
  • AG334 (3) 
  • HO310/470 (3) 
  • MC322 (3) 
  • General Education (3) 
  • General Education (3) 
Spring Semester (17 Hours)     
  • AG313 (3) 
  • AG355 (2) 
  • AG447 (3) 
  • AO327/401 (3) 
  • MK301 (3)
  • General Education (3)

Senior Year    

Fall Semester (15 Hours)     
  • AC221 or AG381 (3) 
  • AG340 (3) 
  • AY205/240/320 (3) 
  • Elective (3) 
  • Elective (3)
Spring Semester (15-16 Hours)  
  • AG470 (3)
  • MK341/344 (3)
  • IM300/MC331 (3)
  • UI436 (3)
  • Elective (3-4) 
Summer Session (3 hours)
  • AG465/469 (3)


Get Funding for Your Education

Missouri’s opened the door to a more educated workforce. We want to help you walk through it. If you’re an adult learner and a Missouri resident returning to college, learn about the Fast Track Workforce Incentive Grant. It’s a statewide financial aid program that can be used to pursue a certificate, degree or industry-recognized credential in a high need area in Missouri. This major is eligible for the Fast Track grant.

Paying for College

Your hard work can pay off big because the Department of Agriculture offers about $650,000 in scholarships to students.

Become a Redhawk.

Do more than dream about the future. Take the first steps to make it all happen.

Hands-on Learning

There’s no better way to learn than by getting your hands dirty, and you’ll do just that at SEMO. From digging in the dirt at our greenhouse to working with animals at the Agriculture Research Center, you’ll get real-world experience from day one.

Contact Us
Rhodes Hall 102
Mailing Address
One University Plaza, MS 6100
Cape Girardeau, Missouri 63701