With a media management degree you'll be ready to plan the next big campaign across traditional, digital, and social platforms.
DEGREE TYPE
Bachelor's Degree
PROGRAM TYPE
Undergraduate
LOCATION
Online
Mass Communications: Media Management
BS
On-Campus
Hyflex
Main Campus
DEGREE TYPE
Bachelor's Degree
PROGRAM TYPE
Undergraduate
LOCATION
COLLEGE
DEPARTMENT
Earn your Bachelor of Science in media management with our hybrid program, combining in-person and online courses to prepare you for diverse careers in media and communication.
The Bachelor of Science in media management degree at Southeast Missouri State University offers an innovative hybrid program that combines in-person and online courses. This approach provides flexibility and accessibility, enabling you to tailor your education to fit your schedule while gaining essential skills in media management.
What Makes SEMO'S Media Management Degree Unique:
As a media management major, learn strategies to manage the combined use of traditional, digital, and social media platforms to develop, produce, and distribute media content designed to achieve organizational objectives. More specifically, in your courses in media management learn by leading:
- Create proposals that communicate your ideas and win the client.
- Write about products and services clearly and creatively.
- Create and curate shareable content.
- Analyze and respond to usage data.
- Manage the creative process as an individual or part of a team.
What Can You Do with a Media Management Degree?
Wondering what to do with a degree in media management in mass communications? With a media management degree, you can pursue various careers in the media and communication industries, including roles such as media planner, social media manager, content strategist, digital marketing specialist, public relations manager, media buyer, advertising account executive, news producer, sales agent, brand manager, and market research analyst. This degree equips you with the skills needed to manage media campaigns, create engaging content, develop strategic communication plans, and analyze market data, making you versatile and adaptable in the dynamic media landscape.
Career Opportunities
- Project manager/campaign coordinator
- Social/digital media specialist
- Web Editor
- Digital/multimedia producer
- Copywriter
- Digital marketer
- Metrics analyst
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Media Management Outcomes & Careers
-
$149k
Advertising and Promotions Managers
According to the Bureau of Labor Statistics, the median annual salary for an advertising and promotions manager is $149,270.
-
$108k
Marketing Specialist
According to the Bureau of Labor Statistics, the mean annual salary for a project management specialist is $108,100.
-
$86k
Market Research Analyst
According to the Bureau of Labor Statistics, the mean annual salary for a market research analyst is $86,480.
Mass Communications: Media Management
The degree program is designed to be completed in five semesters including summer. Students should contact an academic advisor each semester and use Degree Works to monitor their progress. Students may begin the degree during any semester.
45 hour major – No minor required
Required Core Courses
- MC001 Exit Interview (0)
- MC101 Media and Society (3)
- MC221 Digital Media Production (3)
- MC301 Media Analytics (3)
- MC304 Media Diversity (3)
- MC382 Media History (3)
- MC401 Media Law (3)
- MCxxx Elective (3)
- MCxxx Elective (3)
Required Option Courses
A grade of ‘C’ or better is required in each required option course.- MC002 Arrow Lab (0)
- MC211 Advertising and Society (3)
- MC231 Social Media Content Creation (3)
- MC316 Media Planning (3)
- MC320 Media News (3)
- MC410 Converged Media Systems (3)
- MC373 Media Ethics (3)
- MC429 Media Management (3)
Required Support Course – choose 3 hours:
A grade of ‘C’ or better is required.- MA123 Mathematical Reasoning and Modeling (3)
- MA155 Statistical Reasoning (3)
- Social and Behavioral Sciences – 6 hours
- Constitution Requirement – 3 hours
- Written Communication – 6 hours
- Oral Communication – 3 hours
- Natural Sciences – 7 hours (from two disciplines, one to include a lab)
- Mathematics – 3 hours
- Humanities and Fine Arts – 9 hours (from at least two disciplines)
- Additional requirements – 5 hours (to include UI100 for native students)
- Civics examination
Any student wishing to be formally admitted into the Advertising and Public Relations, Multimedia Journalism, or Television and Film options within the Department of Mass Media must complete the Declaration of Major form and meet the following criteria:
- Completion of a minimum of 15 semester hours at Southeast Missouri State University or transfer from an accredited college or university.
- Attain a minimum cumulative grade point average (GPA) of 2.0 on a 4.0 scale.
- Completion of EN 100 or EN 140 with a minimum grade of “C.”
Retention Requirements:
Students must maintain the following requirements to continue with advanced coursework in the major:
- Receive a grade of “C” or higher in all required coursework within the major. Courses may be repeated to raise grades below “C.”
- Maintain a minimum 2.0 cumulative GPA and a major GPA of 2.25 on a 4.0 scale. Students must have 2.25 major GPA to qualify for an off-campus internship.
- Maintain a minimum GPA of 2.0 for all coursework within the Mass Communication major.
A student failing to fulfill any of the above requirements will not be allowed to continue with more advanced coursework until the above criteria are met.
Graduation Requirements:
In addition to fulfilling all university requirements for graduation, students wishing to graduate with a major in Mass Communication must satisfy the following criteria:
- Present a minimum of “C” or higher in all required coursework within the major.
- Present a minimum overall GPA of 2.0 on a 4.0 scale. Present a minimum departmental GPA of 2.25 on a 4.0 scale.
- Complete 75 hours outside of the MC prefix.
- Complete a minor or second major outside of Mass Communication.
- Complete an assessment activity, MC 001 Exit interview, in the final semester of coursework.
First Year
Fall Semester (16 hours)
- UI100 (1)
- EN100 (3)
- MA123 or MA155 (3)
- MC101(3)
- MC221(3)
- General Education (3)
Spring Semester (15 hours)
- MC211 (3)
- General Education (3)
- General Education (3)
- General Education (3)
- General Education (3)
Second Year
Fall Semester (15 hours)
- MC231 (3)
- MC301 (3)
- General Education (3)
- General Education (3)
- General Education (3)
Spring Semester (15 hours)
- MC002 (0)
- MC304 (3)
- MC320 (3)
- Elective (3)
- General Education (3)
- General Education (3)
Third Year
Fall Semester (15 hours)
- MC316 (3)
- MC Elective (3)
- Elective (3)
- Elective (3)
- Elective (3)
Spring Semester (15 hours)
- MC410 (3)
- MC Elective (3)
- General Education (3)
- Elective (3)
- Elective (3)
Fourth Year
Fall Semester (15 hours)
- MC373 (3)
- MC382 (3)
- Elective (3)
- Elective (3)
- Elective (3)
Spring Semester (15 hours)
- MC001 (0)
- MC002 (0)
- MC401 (3)
- MC429 (3)
- Elective (3)
- Elective (3)
- Elective (3)
What will it cost?
Dr. Tamara Buck, J.D.
Chair / Professor of Mass Media
Members of our Professional Advisory Council were excited by this program because we are identifying new ways to prepare 21st Century storytellers and team leaders for emerging roles without the need for extended or graduate education.
Become a Redhawk.
Do more than dream about the future. Take the first steps to make it all happen.
Getting the Job
Your education is just one piece to launching an extraordinary career. Once you’ve mastered the material, you still have to find the job you want, make the right connections, and sell your knowledge and experience—if all this is giving you anxiety, don’t panic. SEMO’s Career Services office is here to help you with the next step. Our boldly supportive faculty will provide the expertise and support you need, so you’re landing your dream job in no time.
Additional Resources
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DEGREE TYPE
Bachelor's Degree
PROGRAM TYPE
Undergraduate
LOCATION
Main Campus - Cape
COLLEGE
DEPARTMENT
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DEGREE TYPE
Bachelor's Degree
PROGRAM TYPE
Undergraduate
LOCATION
Main Campus - Cape
COLLEGE
DEPARTMENT
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Contact Us
Phone
Location
Office
Grauel Building, 016
Mailing Address
One University Plaza, MS 2775
Cape Girardeau, MO 63701
Cape Girardeau, MO 63701