With a social science degree, you’ll tailor courses to match your goals for a career in research, analysis, human resources, and other social science fields.
DEGREE TYPE
Bachelor's Degree
PROGRAM TYPE
Undergraduate
LOCATION
Online
Online: Mass Communications: Media Management
BS
Online
Online
DEGREE TYPE
Bachelor's Degree
PROGRAM TYPE
Undergraduate
LOCATION
COLLEGE
DEPARTMENT
Create the next big campaign.
The online mass communications degree in media management prepares you to manage an organization's creative media strategy. Whether you work independently in a small business, or as a supervisor in corporate or nonprofit organizations, give insights on the creation of media content strategy from idea to production to outcome analysis.
This program offers the flexibility of online for you to balance life's other responsibilities without compromising on quality with hands-on projects built into the curriculum of our courses in media management.
Where Bold Ideas Take Shape
As an online mass communications media management major, learn strategies to manage the combined use of traditional, digital, and social media platforms to develop, produce, and distribute media content designed to achieve organizational objectives. More specifically, in your online mass communication courses you’ll drive real change:
- Create proposals that communicate your ideas and win the client.
- Write about products and services clearly and creatively.
- Create and curate shareable content.
- Analyze and respond to usage data.
What Can You Do with an Online Mass Communications Media Management Degree?
An online mass communications degree in media management prepares students to take on producer or supervisor roles in businesses, nonprofits, educational, or other government organizations.
Online Mass Communications Degree in Media Management Career Opportunities
- Project manager/campaign coordinator
- Social/digital media specialist
- Web editor
- Digital/multimedia producer
- Copywriter
- Digital marketer
- Metrics analyst
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Media Management Outcomes & Careers
-
$149k
Advertising and Promotions Managers
According to the Bureau of Labor Statistics, the median annual salary for an advertising and promotions manager is $149,270.
-
$108k
Marketing Specialist
According to the Bureau of Labor Statistics, the mean annual salary for a project management specialist is $108,100.
-
$86k
Market Research Analyst
According to the Bureau of Labor Statistics, the mean annual salary for a market research analyst is $86,480.
Online Mass Communications: Media Management Curriculum
The degree program is designed to be completed in five semesters including summer. Students should contact an academic advisor each semester and use Degree Works to monitor their progress. Students may begin the degree during any semester.
45 Hour Major – No minor required
Required Core Courses
- MC001 Exit Interview (0)
- MC101 Media and Society (3)
- MC221 Digital Media Production (3)
- MC301 Media Analytics (3)
- MC304 Media Diversity (3)
- MC382 Media History (3)
- MC401 Media Law (3)
- MCxxx Elective (3)
- MCxxx Elective (3)
Required Option Courses
A grade of ‘C’ or better is required in each required option course.
- MC002 Arrow Lab (0)
- MC211 Advertising and Society (3)
- MC231 Social Media Content Creation (3)
- MC316 Advertising Media (3)
- MC320 Media News (3)
- MC373 Media Ethics (3)
- MC410 Converging Media (3)
- MC429 Media Management (3)
Required Support Course – choose 3 hours:
A grade of ‘C’ or better is required.
- MA123 Mathematical Reasoning and Modeling (3)
- MA155 Statistical Reasoning (3)
- Social and Behavioral Sciences – 6 hours
- Constitution Requirement – 3 hours
- Written Communication – 6 hours
- Oral Communication – 3 hours
- Natural Sciences – 7 hours (from two disciplines, one to include a lab)
- Mathematics – 3 hours
- Humanities & Fine Arts – 9 hours (from at least two disciplines)
- Additional requirements – 5 hours (to include UI100 for native students)
- Civics examination
Any student wishing to be formally admitted into the Advertising and Public Relations, Multimedia Journalism, or Television and Film options within the Department of Mass Media must complete the Declaration of Major form and meet the following criteria:
- Completion of a minimum of 15 semester hours at Southeast Missouri State University or transfer from an accredited college or university.
- Attain a minimum cumulative grade point average (GPA) of 2.0 on a 4.0 scale.
- Completion of EN 100 or EN 140 with a minimum grade of “C.”
Retention Requirements:
Students must maintain the following requirements to continue with advanced coursework in the major:
- Receive a grade of “C” or higher in all required coursework within the major. Courses may be repeated to raise grades below “C.”
- Maintain a minimum 2.0 cumulative GPA and a major GPA of 2.25 on a 4.0 scale. Students must have a 2.25 major GPA to qualify for an off-campus internship.
- Maintain a minimum GPA of 2.0 for all coursework within the Mass Communication major.
A student failing to fulfill any of the above requirements will not be allowed to continue with more advanced coursework until the above criteria are met.
Graduation Requirements:
In addition to fulfilling all university requirements for graduation, students wishing to graduate with a major in Mass Communication must satisfy the following criteria:
- Present a minimum of “C” or higher in all required coursework within the major.
- Present a minimum overall GPA of 2.0 on a 4.0 scale. Present a minimum departmental GPA of 2.25 on a 4.0 scale.
- Complete 75 hours outside of the MC prefix.
- Complete a minor or second major outside of Mass Communication.
- Complete an assessment activity, MC 001 Exit interview, in the final semester of coursework.
First Year
Fall Semester (16 hours)
- UI100 (1)
- EN100 (3)
- MA123 or MA155 (3)
- MC101(3)
- MC221(3)
- General Education (3)
Spring Semester (15 hours)
- MC211 (3)
- General Education (3)
- General Education (3)
- General Education (3)
- General Education (3)
Second Year
Fall Semester (15 hours)
- MC231 (3)
- MC301 (3)
- General Education (3)
- General Education (3)
- General Education (3)
Spring Semester (15 hours)
- MC002 (0)
- MC304 (3)
- MC320 (3)
- Minor/Elective (3)
- General Education (3)
- General Education (3)
Third Year
Fall Semester (15 hours)
- MC316 (3)
- MC Elective (3)
- Elective (3)
- Elective (3)
- Elective (3)
Spring Semester (15 hours)
- MC410 (3)
- MC Elective (3)
- General Education (3)
- Elective (3)
- Elective (3)
Fourth Year
Fall Semester (15 hours)
- MC373 (3)
- MC382 (3)
- Elective (3)
- Elective (3)
- Elective (3)
Spring Semester (15 hours)
- MC001 (0)
- MC002 (0)
- MC401 (3)
- MC429 (3)
- Elective (3)
- Elective (3)
- Elective (3)
What will it cost?
Dr. Tamara Buck, J.D.
Chair / Professor of Mass Media
Members of our Professional Advisory Council were excited by this program because we are identifying new ways to prepare 21st Century storytellers and team leaders for emerging roles without the need for extended or graduate education.
Earn Your Degree on Your Schedule.
Do more than dream about the future. Take the first steps to make it all happen.
Where Creativity Meets Strategy
Crafting Tomorrow's Trends: Students in Media Management Shape the Digital Landscape with a Social Media Post
Shaping the Media Landscape: A Media Management Bachelor's Student Takes the Stage for a Video Broadcast Presentation.
Capturing the Essence: A Media Management Degree Student Perfecting the Art of Visual Storytelling Behind the Camera.
Behind the Scenes Excellence: Media Management Bachelor's Students Seamlessly Directing a Broadcast from the Control Room.
Online Learning at SEMO
When it comes to your success, we do whatever it takes. Online learning at SEMO takes the same reputable college courses taught by Southeast faculty and makes them available anytime, anywhere.
Getting the Job
Your education is just one piece to launching an extraordinary career. Once you’ve mastered the material, you still have to find the job you want, make the right connections, and sell your knowledge and experience—if all this is giving you anxiety, don’t panic. SEMO’s Career Services office is here to help you with the next step. Our boldly supportive faculty will provide the expertise and support you need, so you’re landing your dream job in no time.
Additional Resources
Related Programs
Location
Office Location
Kent Library 305
Mailing Address
One University Plaza, MS 4610
Cape Girardeau, MO 63701
Cape Girardeau, MO 63701