Create the next big campaign.

The online B.S. in mass communications: media management option prepares you to manage an organization's creative media strategy. Whether you work independently in a small business, or as a supervisor in corporate or nonprofit organizations, you’ll be able to give insights on the creation of media content strategy from idea to production to outcome analysis.

This program offers the flexibility of online for you to balance life's other responsibilities without compromising on quality with hands-on projects built into the curriculum. 


What You'll Do

As a media management major, you’ll learn strategies to manage the combined use of traditional, digital and social media platforms in order to develop, produce and distribute media content designed to achieve organizational objectives. More specifically, you’ll learn how to:

  • Create proposals that commuicate your ideas and win the client.
  • Write about products and services in a clear and creative way.
  • Create and curate shareable content.
  • Analyze and respond to usage data.

What Can You Do with a Media Management Degree?

A Media Manager degree prepares students to take on producer or supervisor roles in businesses, nonprofits, educational or other government organizations.

Career Opportunities

  • Project manager/campaign coordinator

  • Social/digital media specialist

  • Web editor

  • Digital/multimedia producer

  • Copywriter

  • Digital marketer

  • Metrics analyst

Outcomes & Careers

  • 95%

    Successful Outcomes Rate

    Students graduating with degrees from the Department of Mass Media report being employed or furthering their education six months after graduation. 


  • $133k

    Advertising and Promotions Managers

    According to the Bureau of Labor Statistics, the median annual salary for an advertising and promotions manager is $133,460. 


  • $81k

    Marketing Specialists

    According to the Bureau of Labor Statistics, the mean annual salary for a project management specialist is $81,420. 

  • $72k

    Market Research Analyst

    According to the Bureau of Labor Statistics, the mean annual salary for a market research analyst is $72,240. 


Online: Mass Media Degree Map

Explore the courses you'll need to complete your degree

Online Mass Communications: Media Management Curriculum

The degree program is designed to be completed in five semesters including summer. Students should contact an academic advisor each semester and use Degree Works to monitor their progress. Students may begin the degree during any semester.

  • MC001 Exit Interview (0)  
  • MC101 Media and Society (3)  
  • MC221 Digital Media Production (3)  
  • MC301 Media Analysis (3)  
  • MC304 Media Diversity (3)  
  • MC382 Media History (3)  
  • MC401 Media Law (3)  
  • 6 hours MC electives (6) 

  • MC211 Advertising & Society (3)  
  • MC231 Strategic Relations (3)  
  • MC316 Advertising Media (3)  
  • MC320 Media News (3) 

Chair / Professor of Mass Media

"Members of our Professional Advisory Council were excited by this program because we are identifying new ways to prepare 21st Century storytellers and team leaders for emerging roles without the need for extended or graduate education."

Dr. Tamara Buck, J.D.

Dr. Buck leaned over talking to a student.

Become a Redhawk.

Do more than dream about the future. Take the first steps to make it all happen.

Online Learning at Southeast

When it comes to your success, we do whatever it takes. Online learning at Southeast takes the same reputable college courses taught by Southeast faculty and makes them available anytime, anywhere.

Getting the Job

Your education is just one piece to launching an extraordinary career. Once you’ve mastered the material, you still have to find the job you want, make the right connections, sell your knowledge and experience—and if all this is giving you anxiety, don’t panic. SEMO’s Career Services office is here to help you with the next step. They’ll provide the expertise and support you need, so you’re landing your dream job in no time.

(573) 651-5184
Office Location
Kent Library 309
Mailing Address
One University Plaza, MS 4610
Cape Girardeau, MO 63701

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