Online: Mass Communication: Media Management
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Online: Mass Media Degree Map
Explore the courses you'll need to complete your degree
Outcomes & Careers
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$156k
Advertising and Promotions Managers
According to the Bureau of Labor Statistics, the median annual salary for an advertising and promotions manager is $156,580.
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$75k
Marketing Specialists
According to the Bureau of Labor Statistics, the mean annual salary for a project management specialist is $74,680.
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$74k
Market Research Analyst
According to the Bureau of Labor Statistics, the mean annual salary for a market research analyst is $74,680.
The degree program is designed to be completed in five semesters including summer. Students should contact an academic advisor each semester and use Degree Works to monitor their progress. Students may begin the degree during any semester.
Required Core Courses
- MC001 Exit Interview (0)
- MC101 Media and Society (3)
- MC221 Digital Media Production (3)
- MC301 Media Analysis (3)
- MC304 Media Diversity (3)
- MC382 Media History (3)
- MC401 Media Law (3)
- 6 hours MC electives (6)
Required Option Courses
A grade of 'C' or better is required
- MC002 Arrow Lab (0)
- MC211 Advertising & Society (3)
- MC231 Strategic Relations (3)
- MC316 Advertising Media (3)
- MC320 Media News (3)
- MC367 Converging Media (3)
- MC373 Media Ethics (3)
- MC429 Media Management (3)
Required Support Course – choose 3 hours
A grade of 'C' or better is required
- MA123 Mathematical Reasoning and Modeling (3)
- MA155 Statistical Reasoning (3)
- Social and Behavioral Sciences – 6 hours
- Constitution Requirement – 3 hours
- Written Communication – 6 hours
- Oral Communication – 3 hours
- Natural Sciences – 7 hours (from two disciplines, one to include a lab)
- Mathematics – 3 hours
- Humanities & Fine Arts – 9 hours (from at least two disciplines)
- Additional requirements – 5 hours (to include UI100 for native students)
- Civics examination
Any student wishing to be formally admitted into the Advertising, Multimedia Journalism, Public Relations, or Television & Film options within the Department of Mass Media must complete the Declaration of Major form and meet the following criteria:
- Completion of a minimum 15-semester hours at Southeast Missouri State University or transferred from an accredited college or university.
- Attain a minimum cumulative grade point average (GPA) of 2.0 on a 4.0 scale.
- Completion of EN 100 or EN 140 with a minimum grade of “C.”
Retention Requirements:
Students must maintain the following requirements to continue with advanced coursework in the major:
- Receive a grade of “C” or higher in all required coursework within the major. Courses may be repeated to raise grades below “C.”
- Maintain a minimum 2.0 cumulative GPA and major GPA of 2.25 on a 4.0 scale. Students must have 2.25 major GPA to qualify for an off-campus internship.
- Maintain a minimum GPA of 2.0 for all coursework within the Mass Communication major.
A student failing to fulfill any of the above requirements will not be allowed to continue with more advanced coursework until the above criteria are met.
Graduation Requirements:
In addition to fulfilling all university requirements for graduation, students wishing to graduate with a major in Mass Communication must satisfy the following criteria:
- Present a minimum of “C” or higher in all required coursework within the major.
- Present a minimum overall GPA of 2.0 on a 4.0 scale. Present a minimum departmental GPA of 2.25 on a 4.0 scale.
- Complete 75 hours outside of the MC prefix.
- Complete a minor or second major outside of Mass Communication.
- Complete an assessment activity, MC 001 Exit interview, in the final semester of coursework.
First Year
Fall Semester (16 hours)
- UI100 (1)
- EN100 (3)
- MA123 or MA155 (3)
- MC101(3)
- MC221(3)
- General Education (3)
Spring Semester (15 hours)
- MC211 (3)
- General Education (3)
- General Education (3)
- General Education (3)
- General Education (3)
Second Year
Fall Semester (15 hours)
- MC231 (3)
- MC301 (3)
- General Education (3)
- General Education (3)
- General Education (3)
Spring Semester (15 hours)
- MC304 (3)
- MC320 (3)
- Minor/Elective (3)
- General Education (3)
- General Education (3)
Third Year
Fall Semester (15 hours)
- MC316 (3)
- MC Elective (3)
- Elective (3)
- Elective (3)
- Elective (3)
Spring Semester (15 hours)
- MC367 (3)
- MC Elective (3)
- General Education (3)
- Minor/Elective (3)
- Elective (3)
Fourth Year
Fall Semester (15 hours)
- MC373 (3)
- MC382 (3)
- Minor/Elective (3)
- Minor/Elective (3)
- Minor/Elective (3)
Spring Semester (15 hours)
- MC001 (0)
- MC002 (0)
- MC401 (3)
- MC429 (3)
- Minor/Elective (3)
- Minor/Elective (3)
- Elective (3)
What will it cost?
Chair / Professor of Mass Media
"Members of our Professional Advisory Council were excited by this program because we are identifying new ways to prepare 21st Century storytellers and team leaders for emerging roles without the need for extended or graduate education."
Dr. Tamara Buck, J.D.
Become a Redhawk.
Do more than dream about the future. Take the first steps to make it all happen.
Where Creativity Meets Strategy
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Crafting Tomorrow's Trends: Students in Media Management Shape the Digital Landscape with a Social Media Post -
Shaping the Media Landscape: A Media Management Bachelor's Student Takes the Stage for a Video Broadcast Presentation.
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Capturing the Essence: A Media Management Degree Student Perfecting the Art of Visual Storytelling Behind the Camera.
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Behind the Scenes Excellence: Media Management Bachelor's Students Seamlessly Directing a Broadcast from the Control Room.
Online Learning at Southeast
When it comes to your success, we do whatever it takes. Online learning at Southeast takes the same reputable college courses taught by Southeast faculty and makes them available anytime, anywhere.
Getting the Job
Your education is just one piece to launching an extraordinary career. Once you’ve mastered the material, you still have to find the job you want, make the right connections, sell your knowledge and experience—and if all this is giving you anxiety, don’t panic. SEMO’s Career Services office is here to help you with the next step. They’ll provide the expertise and support you need, so you’re landing your dream job in no time.
Additional Resources
Cape Girardeau, MO 63701