Create the next big campaign.

The online B.S. in mass communications: media management option prepares you to manage an organization's creative media strategy. Whether you work independently in a small business, or as a supervisor in corporate or nonprofit organizations, you’ll be able to give insights on the creation of media content strategy from idea to production to outcome analysis.

This program offers the flexibility of online for you to balance life's other responsibilities without compromising on quality with hands-on projects built into the curriculum. 


What You'll Do

As a media management major, you’ll learn strategies to manage the combined use of traditional, digital and social media platforms in order to develop, produce and distribute media content designed to achieve organizational objectives. More specifically, you’ll learn how to:

  • Create proposals that communicate your ideas and win the client.
  • Write about products and services in a clear and creative way.
  • Create and curate shareable content.
  • Analyze and respond to usage data.

What Can You Do with a Media Management Degree?

A Media Manager degree prepares students to take on producer or supervisor roles in businesses, nonprofits, educational or other government organizations.

Career Opportunities

  • Project manager/campaign coordinator
  • Social/digital media specialist
  • Web editor
  • Digital/multimedia producer
  • Copywriter
  • Digital marketer
  • Metrics analyst

Online: Mass Media Degree Map

Explore the courses you'll need to complete your degree

Outcomes & Careers

  • $156k

    Advertising and Promotions Managers

    According to the Bureau of Labor Statistics, the median annual salary for an advertising and promotions manager is $156,580. 


  • $75k

    Marketing Specialists

    According to the Bureau of Labor Statistics, the mean annual salary for a project management specialist is $74,680. 

  • $74k

    Market Research Analyst

    According to the Bureau of Labor Statistics, the mean annual salary for a market research analyst is $74,680. 


Online Mass Communications: Media Management Curriculum

Degree Map

The degree program is designed to be completed in five semesters including summer. Students should contact an academic advisor each semester and use Degree Works to monitor their progress. Students may begin the degree during any semester.

Required Core Courses

  • MC001 Exit Interview (0)  
  • MC101 Media and Society (3)  
  • MC221 Digital Media Production (3)  
  • MC301 Media Analysis (3)  
  • MC304 Media Diversity (3)  
  • MC382 Media History (3)  
  • MC401 Media Law (3)  
  • 6 hours MC electives (6) 

Required Option Courses

A grade of 'C' or better is required

  • MC002 Arrow Lab (0)
  • MC211 Advertising & Society (3)  
  • MC231 Strategic Relations (3)  
  • MC316 Advertising Media (3)  
  • MC320 Media News (3) 
  • MC367 Converging Media (3) 
  • MC373 Media Ethics (3) 
  • MC429 Media Management (3) 

Required Support Course – choose 3 hours

A grade of 'C' or better is required

  •  MA123 Mathematical Reasoning and Modeling (3) 
  • MA155 Statistical Reasoning (3) 

  • Social and Behavioral Sciences – 6 hours 
  • Constitution Requirement – 3 hours 
  • Written Communication – 6 hours 
  • Oral Communication – 3 hours 
  • Natural Sciences – 7 hours (from two disciplines, one to include a lab) 
  • Mathematics – 3 hours 
  • Humanities & Fine Arts – 9 hours (from at least two disciplines) 
  • Additional requirements – 5 hours (to include UI100 for native students) 
  • Civics examination 

Any student wishing to be formally admitted into the Advertising, Multimedia Journalism, Public Relations, or Television & Film options within the Department of Mass Media must complete the Declaration of Major form and meet the following criteria: 

  • Completion of a minimum 15-semester hours at Southeast Missouri State University or transferred from an accredited college or university. 
  • Attain a minimum cumulative grade point average (GPA) of 2.0 on a 4.0 scale. 
  • Completion of EN 100 or EN 140 with a minimum grade of “C.” 

Retention Requirements: 

Students must maintain the following requirements to continue with advanced coursework in the major: 

  • Receive a grade of “C” or higher in all required coursework within the major. Courses may be repeated to raise grades below “C.” 
  • Maintain a minimum 2.0 cumulative GPA and major GPA of 2.25 on a 4.0 scale. Students must have 2.25 major GPA to qualify for an off-campus internship. 
  • Maintain a minimum GPA of 2.0 for all coursework within the Mass Communication major. 

A student failing to fulfill any of the above requirements will not be allowed to continue with more advanced coursework until the above criteria are met. 

Graduation Requirements: 

In addition to fulfilling all university requirements for graduation, students wishing to graduate with a major in Mass Communication must satisfy the following criteria: 

  • Present a minimum of “C” or higher in all required coursework within the major. 
  • Present a minimum overall GPA of 2.0 on a 4.0 scale. Present a minimum departmental GPA of 2.25 on a 4.0 scale. 
  • Complete 75 hours outside of the MC prefix. 
  • Complete a minor or second major outside of Mass Communication. 
  • Complete an assessment activity, MC 001 Exit interview, in the final semester of coursework.

First Year

Fall Semester (16 hours)
  • UI100 (1)
  • EN100 (3)
  • MA123 or MA155 (3)
  • MC101(3)
  • MC221(3)
  • General Education (3)
Spring Semester (15 hours)
  • MC211 (3)
  • General Education (3)
  • General Education (3)
  • General Education (3)
  • General Education (3)

Second Year

Fall Semester (15 hours)
  • MC231 (3)
  • MC301 (3)
  • General Education (3)
  • General Education (3)
  • General Education (3)
Spring Semester (15 hours)
  • MC304 (3)
  • MC320 (3)
  • Minor/Elective (3)
  • General Education (3)
  • General Education (3)

Third Year 

Fall Semester (15 hours)
  • MC316 (3)
  • MC Elective (3)
  • Elective (3)
  • Elective (3)
  • Elective (3)
Spring Semester (15 hours)
  • MC367 (3)
  • MC Elective (3)
  • General Education (3)
  • Minor/Elective (3)
  • Elective (3)

Fourth Year

Fall Semester (15 hours)
  • MC373 (3)
  • MC382 (3)
  • Minor/Elective (3)
  • Minor/Elective (3)
  • Minor/Elective (3)
Spring Semester (15 hours)
  • MC001 (0)
  • MC002 (0)
  • MC401 (3)
  • MC429 (3)
  • Minor/Elective (3)
  • Minor/Elective (3)
  • Elective (3)

Chair / Professor of Mass Media

"Members of our Professional Advisory Council were excited by this program because we are identifying new ways to prepare 21st Century storytellers and team leaders for emerging roles without the need for extended or graduate education."

Dr. Tamara Buck, J.D.

Dr. Buck leaned over talking to a student.

Earn Your Degree on Your Schedule.

Do more than dream about the future. Take the first steps to make it all happen.

Online Learning at Southeast

When it comes to your success, we do whatever it takes. Online learning at Southeast takes the same reputable college courses taught by Southeast faculty and makes them available anytime, anywhere.

Getting the Job

Your education is just one piece to launching an extraordinary career. Once you’ve mastered the material, you still have to find the job you want, make the right connections, sell your knowledge and experience—and if all this is giving you anxiety, don’t panic. SEMO’s Career Services office is here to help you with the next step. They’ll provide the expertise and support you need, so you’re landing your dream job in no time.

(573) 651-5184
Office Location
Kent Library 305
Mailing Address
One University Plaza, MS 4610
Cape Girardeau, MO 63701

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