Media for Managers Certificate Program Curriculum
15 credit hours total. All courses offered fall/spring except MC316 only offered in the fall. MC304 is also offered in the summer. Some courses will be offered hyflex to accommodate both on-campus and online. Both on-campus and online options will be available to students, either in those unique modalities or hyflex.
- MC231 Social Media Content Creation
- MC301 Media Analytics
- MC304 Media Diversity
- MC316 Advertising Media
- MC367 Converged Media Campaigns
MC231 Social Media Content Creation
Strategic communication techniques for creating and implementing social media strategies in the professional context with a special focus on content creation skills.
MC301 Media Analytics
A study of research techniques and theories associated with media industry measurements, including audience composition, media output and audience responses.
MC304 Media Diversity
An examination of the roles, impact, portrayals, perceptions, contributions and challenges of minorities in media content and media professions.
MC316 Advertising Media
Study of advertising placement in all forms of media - emphasis on comparison, target audience delivery, cost efficiency and effectiveness.
MC367 Converged Media Campaigns
Strategies to manage the combined use of traditional, digital and social media platforms in order to develop, produce and distribute media content designed to achieve organizational objectives.
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