Dempster Hall 206
Mailing Address
One University Plaza, MS 5850
Cape Girardeau, MO 63701
I am a Missouri native who left after college to explore the world and pursue a career in high tech, with a return to Missouri 35 years later to pursue my 'second' career in Education. My career in high tech involved successful tenure both in corporate America and as an entrepreneur. It has been my pleasure to work in over 50 countries, including over 45 trips to Japan alone. This exposure to many different cultures, nationalities and faiths has given me an appreciation for the value of diversity, intelligent discourse with all viewpoints, and also an appreciation for the unique attributes of our country.

The goal of my educational career is to give back to the students, my institution, and my home state by blending sound theory with practice based insights and experiential learning opportunities. My entrepreneurial experience equips me with the mindset and skills to be a change agent who aggressively adopts and facilitates new approaches to education. My research agenda is focused upon both the shift of manufacturing companies from a product driven to a services / pay for use driven business model as well as the development of regional farm / food economic ecosystems.

In addition to my career, I am blessed to be a father of five great children, and three wonderful grandchildren. I have a passion for agriculture which dates back to my upbringing on a dairy and beef cattle operation, and have developed a passion for learning about and exercising sustainable farming practiceson our small farm in Southeast Missouri.


“Servitization Intent as a Factor in the Servitization Process”. Crowley, Edward A., Burton, Jamie, and Zolkiewski, Judy: Journal of Business and Industrial Marketing, 2018, Vol. 33(8), pp. 1125-1140,

 “Market Intelligence versus Market Research”. Crowley, Edward A. In Mukerjee, Hory Sankdar: Industrial Marketing (1st ed., pp. 169-172). Delhi, India: Excel Books: ISBN 978-81-7446-700-3 (2009)

“Market Intelligence Primer.” Crowley, Edward A. In Mukerjee, Hory Sankdar: Industrial Marketing (1st ed., pp. 185-191). Delhi, India: Excel Books: ISBN 978-81-7446-700-3 (2009)

“Evidence Supporting the Importance of Brands in Marketing Computer Products”: Journal of Professional Services Marketing, Vol. 14(2) 1996, pp 121-137, Crowley, Edward and Zayas, J.

 “Brand Emergence in the Marketing of High Technology Products”: Journal of Product and Brand Management, Vol. 4 No. 1, 1995, pp 56-63, Zayas, J. and Crowley Edward


My goal is to engage the students through experiential activities which provide them with real-world working experience.

Awards and Honors

2017 Named to the “The Difference Makers of the Document Imaging Industry” by ENX Magazine

2015 Best Conference Paper “Redesigning the Manufacturing Business Model for Services: Lessons from The Office Products Industry”,

2015 Spring Servitization Conference, Aston Business School, Birmingham, UK

2011, 2012 Ranked among 40 most influential individuals in the imaging industry, Imaging Week Magazine

2010, 2011, 2013 Managed Print Services Organization – Leadership Award, Professional Services

2012 (#918), 2013 (#1,655) Inc. 5000 list of fastest growing privately held companies

2007 Visions Magazine – Best Editorial Award

Professional Organizations

Product Development and Management Association
Academy of Management
Family Firm Institute

Best Advice for Students

Take risks, apply yourself, and pursue your passion.