Strategic Enrollment Management
Continue to main contentStrategic Enrollment Management (SEM) brings together a variety of groups from campus together who work with recruitment and enrollment to share knowledge, identify trends, monitor metrics, and develop initiatives to advance Southeast in its enrollment goals.
EMSS Data
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Institutional Research Reports
The University’s Office of Institutional Research provides research and reporting services to inform decisions and improve process. EMSS works closely with the office to provide enrollment analysis based on multiple goals and demographics compiled into various Enrollment Reports. -
Admissions Dashboard
Enrollment can directly impact the budgetary health of the institution but monitoring enrollment also gives us valuable insights about our students and their needs. The Office of Admissions gathers this data and publishes a weekly Admissions Dashboard to inform campus of enrollment progress and trends. -
Census Enrollment Summary
Southeast measures its enrollment with four-week census reports each semester and analyzes based on the institution’s goals while comparing with data from other institutions statewide in the Census Enrollment Summary. -
Enhancing Recruitment & Student Success
In 2019, Southeast launched an initiative to plan ahead in response to the critical demographic enrollment issues facing all of higher education. The Enhancing Recruitment and Student Success initiative brought faculty and staff together in a series of discussions and workshops to identify issues and begin plotting our path forward in light of these external influences. View the Kickoff Presentation.
Strategic Enrollment Management initiatives are carried out by groups across campus. Much of the work and leadership is central to three particular teams.
Strategic enrollment management team
| Name | Title |
|---|---|
| Trent Ball | Associate Vice President for Equity and Access |
| Debbie Below | Vice President of Enrollment Management and Student Success |
| Eric Chambers | Director of Institutional Research |
| Lenell Hahn | Director of Admissions |
| Matthew Kearney | Director of Student Financial Services |
| Verona Lambert | Systems Administrator |
| Chris Martin | Chief of Staff, President's Office |
| Chelsea McNeely | Director of Southeast Online and Early College Programs |
| Tammy Randolph | Dean, College of Science, Technology, Engineering, and Mathematics |
| Brad Sheriff | Vice President of Finance and Administration |
| Kevin Timlin | Executive Director of International Education and Services |
| Rhonda Weller-Stilson | Dean, Holland College of Arts and Media |
| Tonya Wells | Director of Marketing and Communications |
| Tamara Zellars Buck | Professor and Chair of Department of Mass Media |
SEM Admissions & Marketing Task Force Members
| Name | Title |
|---|---|
| Lenell Hahn, Co-Chair | Director of Admissions |
| Tonya Wells, Co-Chair | Director of Marketing and Communications |
| Jasmine Adams | Digital Marketing Strategist |
| Tameka Herrion | Director of College Planning |
| Casey Hohler | Campus Visit and Event Coordinator |
| Katie Krodinger | Director of New Student Programs |
| Brooke Lockhart | Assistant Director of Admissions |
| Taylor Matl | Technology Coordinator |
| Krista Mayfield | Managing Editor of Brand Strategy |
| Alisa McFerron | Associate Director of Admissions |
| Kayla Miller | Digital Marketing Strategist |
| Tatianna Parham | Content Strategist |
| Alycia Reitenbach | Content Strategist |
| Josh Russell | Creative Strategy Project Manager |
| Dana Saverino | Creative Strategy Project Manager |
SEM Admissions & Marketing Task Force Members
| Name | Title |
|---|---|
| Lenell Hahn, Co-Chair | Director of Admissions |
| Tonya Wells, Co-Chair | Director of Marketing and Communications |
| Jasmine Adams | Digital Marketing Strategist |
| Casey Hohler | Campus Visit and Event Coordinator |
| Katie Krodinger | Director of New Student Programs |
| Brooke Lockhart | Assistant Director of Admissions |
| Taylor Matl | Technology Coordinator |
| Krista Mayfield | Managing Editor of Brand Strategy |
| Alisa McFerron | Associate Director of Admissions |
| Kayla Miller | Digital Marketing Strategist |
| Tatianna Parham | Content Strategist |
| Alycia Reitenbach | Content Strategist |
| Josh Russell | Creative Strategy Project Manager |
| Dana Saverino | Creative Strategy Project Manager |
Contact Us
Phone
Email
Location
Office
Academic Hall 138
Mailing Address
One University Plaza, MS 3500
Cape Girardeau, MO 63701
Cape Girardeau, MO 63701