Strategic Enrollment Management (SEM) brings together a variety of groups from campus together who work with recruitment and enrollment to share knowledge, identify trends, monitor metrics, and develop initiatives to advance Southeast in its enrollment goals.

EMSS Data

  • Institutional Research Reports

    The University’s Office of Institutional Research provides research and reporting services to inform decisions and improve process. EMSS works closely with the office to provide enrollment analysis based on multiple goals and demographics compiled into various Enrollment Reports.
  • Admissions Dashboard

    Enrollment can directly impact the budgetary health of the institution but monitoring enrollment also gives us valuable insights about our students and their needs. The Office of Admissions gathers this data and publishes a weekly Admissions Dashboard to inform campus of enrollment progress and trends.  
  • Census Enrollment Summary

    Southeast measures its enrollment with four-week census reports each semester and analyzes based on the institution’s goals while comparing with data from other institutions statewide in the Census Enrollment Summary 
  • Enhancing Recruitment & Student Success

    In 2019, Southeast launched an initiative to plan ahead in response to the critical demographic enrollment issues facing all of higher education. The Enhancing Recruitment and Student Success initiative brought faculty and staff together in a series of discussions and workshops to identify issues and begin plotting our path forward in light of these external influences. View the Kickoff Presentation 

Strategic Enrollment Management initiatives are carried out by groups across campus. Much of the work and leadership is central to three particular teams. 

Strategic enrollment management team
Trent Ball  Associate Vice President for Equity and Access
Debbie Below Vice President of Enrollment Management and Student Success
Eric Chambers Director of Institutional Research
Lenell Hahn Director of Admissions
Carol Heisserer Director of Academic Advising
Matthew Kearney Director of Student Financial Services
Verona Lambert Systems Administrator
Chris Martin Chief of Staff, President's Office
Chelsea McNeely Director of Southeast Online and Early College Programs
Lisa Miller Assistant Registrar
Tammy Randolph Dean, College of Science, Technology, Engineering, and Mathematics
Brad Sheriff Vice President of Finance and Administration
Kevin Timlin Executive Director of International Education and Services
Rhonda Weller-Stilson Dean, Holland College of Arts and Media
Tonya Wells Director of University Marketing
Tamara Zellars Buck Professor and Chair of Department of Mass Media

 

SEM Admissions & Marketing Task Force Members 
Lenell Hahn, Co-Chair Director of Admissions
Tonya Wells, Co-Chair Director of University Marketing
Jasmine Adams Digital Marketing Strategist
Tameka Herrion Director of College Planning
Casey Hohler Campus Visit and Event Coordinator
Katie Krodinger Director of New Student Programs
Brooke Lockhart Assistant Director of Admissions
Taylor Matl Technology Coordinator
Krista Mayfield Managing Editor of Brand Strategy
Alisa McFerron Associate Director of Admissions
Kayla Miller Digital Marketing Strategist
Tatianna Parham Content Strategist
Alycia Reitenbach Content Strategist
Josh Russell Creative Strategy Project Manager
Dana Saverino Creative Strategy Project Manager

 

SEM Admissions & Marketing Task Force Members 
Lenell Hahn, Co-Chair Director of Admissions
Tonya Wells, Co-Chair Director of University Marketing
Jasmine Adams Digital Marketing Strategist
Tameka Herrion Director of College Planning
Casey Hohler Campus Visit and Event Coordinator
Katie Krodinger Director of New Student Programs
Brooke Lockhart Assistant Director of Admissions
Taylor Matl Technology Coordinator
Krista Mayfield Managing Editor of Brand Strategy
Alisa McFerron Associate Director of Admissions
Kayla Miller Digital Marketing Strategist
Tatianna Parham Content Strategist
Alycia Reitenbach Content Strategist
Josh Russell Creative Strategy Project Manager
Dana Saverino Creative Strategy Project Manager

 

Location
Office
Academic Hall 138
Mailing Address
One University Plaza, MS 3500
Cape Girardeau, MO 63701