Bachelor of Science in Commercial Multimedia

B.S. in Commercial Multimedia

Students who choose the commercial multimedia degree will learn how to operate their own commercial photography studio or work for one, and learn skills to prepare for other professions such as photo editor, photo re-toucher, photographic assistant, and other fields of visual communication and applied arts. Students will learn the principles of digital photography and digital imaging technologies as it relates to the commercial photography field, including advertising, editorial, portrait, event, and wedding.

Courses will focus on studio and location lighting technologies, proper exposure for digital images, and post-production including image editing, retouching, and compositing. Students will learn business skills and creativity skills through this interdisciplinary program, which includes courses in entrepreneurship, marketing, copyright law, client relations, and creativity. Students will learn new technologies in publication design and layout for print and web, graphics production and workflow, and photography.

You will study:

  • commercial photography applications
  • studio lighting
  • location lighting for photography
  • the business of commercial photography
  • software for editing and manipulating digital images
  • digital asset management
  • training in various genres of commercial photography
  • graphic design
  • applications in new technology for digital imaging

Curricular Activities

  • Learn how to operate a commercial photography business, including issues concerning image licensing, copyright, specialties in commercial photography, and business promotion
  • Be introduced to professional photography equipment, including digital single lens reflex cameras, studio lighting equipment, and computer software for editing and manipulating digital images
  • Be exposed to a dual platform for graphics so you will have experience in both PC and Macintosh environments.
  • Be introduced to communication technologies, philosophy of reproduction choices, methods of printing, photography and darkroom applications, electronic publishing, presswork, and other non-print communications.
  • Use electronic equipment and software for the preparation of digital images, copy, including design, editing, printing, and typography.
  • Acquire and edit digital images. The digital still camera and its operation are stressed along with computer image editing software.
  • Be introduced to multimedia software, hardware, the integration of text, technical graphics, and photography
  • Be introduced to the digital video camera and video editing suite, and produce videos for the commercial arena
  • Utilize the following software:
    • Adobe Photoshop
    • Adobe Illustrator
    • Adobe InDesign
    • Adobe Flash
    • Adobe Photoshop Lightroom
    • Adobe Premiere
    • Final Cut Pro
    • Adobe Acrobat

Core Courses

  • CH 180 Chemistry in Our World (3)
  • GM 180 Introduction to Technical Graphics (3)
  • GM 200 Vector/Bitmap Graph for Industry (3)
  • GM 282 Vector Graphics (3)
  • GM 320 Graphic User Interface Design (3)
  • GM 326 Interactive Multimedia (3)
  • GM 385 HDSLR Video Capture (3)
  • GM 490 Advanced Graphics Projects (3)
  • IM 300 Technical Communication (3)
  • PG 284 Photography Fundamentals (3)
  • PG 285 Commercial Photographic Lighting (3)
  • PG 286 Commercial Studio Photography (3)
  • PG 382 Commercial Photography I (3)
Choose 3 hours from:
  • MA 117 Precalculus (3)
  • MA 223 Elementary Statistics (3)

Commercial Photography Option

  • AR 104 Design Foundations (3)
  • AR 201 Color Composition (3)
  • BA 361 Priniciples of Entrepreneurship (3)
  • IU 321 Creative Problem Solving (3)
  • MC 101 Mass Communication and Society (3)
  • MC 310 Advertising Communication Strategies (3)
  • MC 312 Advertising Creative Concepts (3)
  • MC 429 Media Management (3)
  • MK 301 Principles of Marketing (3)
  • PG 300 Advanced Lighting Technology (3)
  • PG 325 Practices of Commercial Photography (3)
  • PG 484 Commercial Photography II (3)
Choose 3 hours from:
  • BA 561 Entrepreneurship Planning and Strategy (3)
  • MK 343 Advertising and Promotion (3)
  • MK 555 Internet Marketing (3)

General Education Requirements

Some requirements may be fulfulled by coursework in major program

  • Social and Behavioral Sciences – 3 hours
  • Constitution requirement – 3 hours
  • US History requirement – 3 hours
  • Written Communication – 6 hours
  • Oral Communication – 3 hours
  • Natural Sciences – 7 hours (from two disciplines, one to include a lab)
  • Mathematics – 3 hours
  • Humanities and Fine Arts – 9 hours (from at least two disciplines)
  • Additional requirements – 5 hours (to include UI100 for native students)

Sample Four Year Plan

Fall Semester (15 hours)

  • UI 100 First Year Introductory Course (3)
  • EN 100 English Composition (3)
  • GM 180 Introduction to Technical Graphics(3)
  • MA 116 Precalculus A (3)
  • General Education (3)

Spring Semester (15 hours)

  • AR 201 Color Composition (3)
  • GM 200 Vector/Bitmap Graph for Industry (3)
  • MA 117 Precalculus B (3) OR
    MA 223 Elementary Statistics (3)
  • General Education (3)
  • General Education (3)

Fall Semester (15 hours)

  • CH 180 Chemistry in Our World (3)
  • MC 101 Mass Communication and Society (3)
  • GM 282 Vector Graphics (3)
  • PG 284 Photography Fundamentals (3)
  • General Education (3)

Spring Semester (15 hours)

  • AR 104 Design Foundations (3)
  • GM 320 Graphic User Interface Design (3)
  • IM 300 Technical Communication (3)
  • PG 285 Commercial Photographic Lighting (3)
  • General Education (3)

Fall Semester (15 hours)

  • GM 326 Interactive Multimedia (3)
  • GM 385 HDSLR Video Capture (3)
  • MK 301 Principles of Marketing (3)
  • PG 286 Commercial Studio Photography (3)
  • PG 325 Practices of Commercial Photography

Spring Semester (15 hours)

  • IU 321 Creative Problem Solving (3)
  • BA 361 Principles of Entrepreneurship (3)
  • MC 429 Media Management (3)
  • PG 384 Commercial Photography (3)
  • General Education (3)

Fall Semester (15 hours)

  • MC 310 Advertising Communication Strategies (3)
  • PG 300 Advanced Lighting Technology (3)
  • PG 484 Commercial Photography II (3)
  • General Education (3)
  • General Education (3)

Spring Semester (15 hours)

  • GM 490 Advanced Graphics Projects (3)
  • MC 312 Advertising Creative Concepts (3)
  • MK 343 Advertising and Promotion
    OR MK 555 Internet Marketing
    OR BA 561 Entrepreneurship Planning and Strategy (3)
  • Elective (3)
  • Elective (3)

Contact

573.651.2790
mbrune@semo.edu
River Campus Seminary 104
Department of Art and Design
One University Plaza, MS 7825
Cape Girardeau, Missouri 63701