Social Media Accessibility

Reach All Students with Accessible Posts

Social media is how many prospective students first learn about SEMO. When your posts are accessible, you show that our university welcomes everyone and values accessible communication.

Making social content accessible is simple, and it makes your posts more engaging for all followers. Visit the social media page to see our accounts directory and to learn about SEMO socials.

Key Social Media Elements

  • Video Content

    All videos need captions, whether they're student testimonials, campus tours, or event highlights. Learn easy ways to add captions that help everyone follow along.

  • Image Posts

    Every photo tells a story, but screen readers can't see images. Write alt text that describes what's happening in your photos so all students get the full message.

  • Story Design

    Design stories and graphics with good color contrast and readable fonts. Avoid putting important text over busy backgrounds that are hard to read.


Making Each Platform Accessible

Different social platforms have different accessibility features. Instagram and Facebook let you add alt text to photos. TikTok has automatic captions, but you should always check and edit them for accuracy. LinkedIn posts work well with clear headings and bullet points. 

Video Best Practices

Auto-generated captions are a good start, but always edit them for accuracy. Check that names, places, and technical terms are spelled correctly. Make sure captions sync properly with the audio timing.
For videos with important visual information, consider adding audio descriptions of what's happening on screen. This is especially important for campus tours, demonstrations, or events where visual details matter.
Keep background music volume low so it doesn't compete with speech. Choose music without lyrics that might be distracting. Always provide a way to watch videos without sound for students in quiet environments.