Marketing: Integrated Marketing Communications

Overview

Integrated Marketing Communications builds skills in branding, advertising, social media, public relations, internet marketing, sales promotion, event marketing, professional sales, fund raising, etc. The focus is to develop the ability to create a unique message and integrate it across a diverse set of media options. Students in this major have a strong foundation in the areas of consumer behavior, marketing research and marketing strategy.

According to the Department of Labor, a sharp increase in the amount of advertising in digital media, such as the Internet and wireless devices, will generate a need for advertising managers to oversee new and innovative advertising programs.

What You'll Do

  • Interact with highly qualified, award winning faculty.
  • Participate in engaging and impactful client-based projects.
  • Study in Robert A. Dempster Hall, an efficient and beautiful business building with a look and feel of a corporate environment.
  • Have access to more than 30 study-abroad programs offered with the Harrison College of Business and Computing.
  • Have access to Southeast’s Douglas C. Greene Center for Innovation and Entrepreneurship, one of the largest entrepreneurship programs in the Midwest. Entrepreneurial studies prepare students to be creative and innovative in their chosen careers.


What You'll Study

  • Focused study on Marketing Communications topics including digital marketing with a capstone creative experience for an actual client
  • Business research, consumer behavior analysis and marketing strategy
  • A real-world experience: either an internship or study abroad
  • A solid core of business courses encompassing all business disciplines, including management, marketing, finance, accounting, business law, information systems, quantitative analysis, business strategy and international business
  • A set of support courses for development of skills in communication, computer applications, ethical leadership, professionalism, and economic and statistical analysis


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Internships & Career Opportunities

  • Best Buy
  • Edward Jones
  • Fastenal
  • IBM
  • Drury Hotels
  • Rust Media
  • St. Louis Convention & Visitors' Bureau
  • Southeast Missouri State Athletic Marketing

Scholarships


Costs at Southeast