Marketing: Fashion Marketing
Continue to main content
Fashion Marketing Degree Map
Explore the courses you'll need to complete your degree
Outcomes & Careers
-
$75k
Buyers & Purchasing Agents
According to the Bureau of Labor Statistics, the mean annual salary for a Buyers & Purchasing Agents is $75,120.
-
$39k
Merchandise Displayer
According to the Bureau of Labor Statistics, the mean annual salary for a Merchandise Displayer is $39,040.
-
$83k
Marketing Specialist
According to the Bureau of Labor Statistics, the mean annual salary for a Marketing Specialist is $83,190.
The fashion marketing curriculum includes core business courses as well as marketing and branding. You’ll complete a minimum of 120 credit hours to complete this degree, including the general education requirements and at least 39 senior division hours.
Business Administration Core – 30 Hours Required
Required Courses:
- AC221 Principles of Accounting I (3)
- AC222 Principles of Accounting II (3)
- BA101 The Business Universe (3)
- BA490 Business Policy & Strategy (3)
- BL255 Business Law (3)
- FI361 Financial Management (3)
- MG301 Principles of Management (3)
- MI375 Management Information Systems (3)
- MK301 Principles of Marketing (3)
A grade of ‘C’ is required in each core course.
Choose 3 Hours From*:
- AC540 International Perspectives of Accounting (3)
- BA560 Topics in International Business (3)
- BL560 International Business Law (3)
- EC580 International Economics (3)
- FI540 International Finance (3)
- HA560 International Healthcare Administration (3)
- MG560 International Management (3)
- MK560 International Marketing (3)
*International Course taken to meet Business Administration Core requirement may not be counted on a major.
Support Courses – 27 Hours Required
Some courses may fulfill General Education requirements.
- BA252 Business Communication (2)
- BA452 Professionalism (1)
- EC215 Principles of Microeconomics (3)
- EC225 Principles of Macroeconomics (3)
- EN140 Rhetoric & Critical Thinking (3)
- MA116 Precalculus A or MA123 Mathematical Reasoning and Modeling (3)
- MI101 Intro to Computer Applications (3)
- QM257 Business Statistics I (3)
- QM258 Business Statistics II (3)
- SC105 Fundamentals of Oral Communication (3)
A grade of ‘C’ or better is required in each support course.
NOTE: All 100 and 200-level core and support courses are pre-requisite to all 300-level business core and business major courses.
Marketing Major Courses – 24 Hour Major – No Minor Required
Required Marketing Core:
- MK343 Integrated Marketing Communication (3)
- MK344 Consumer Behavior or UI355 Consumer and the Market (3)
- MK345 Introduction to Business Research (3)
- MK449 Marketing Management (3)
- Choose 3 Hours MK Courses (300-500 level except MK 301), FA520, FA530, MG560*, MK560*, ER361, ER461, or BA560*
Real World Experience** - Choose one option:
- Participate in a departmentally approved international academic program
- Complete departmentally approved internship
Fashion Marketing Option:
- FA310 Fashion Forecasting (3)
- FA315 Retail Buying (3)
- FA450 Global Fashion Marketing (3)
- MK349 Retail Marketing (3)
Choose 3 Hours:
- AC/BA/BL/EC/ER/FA/FI/HA/MG/MI/MK/QM300-599 level
* If selected as elective, cannot also count for international course requirement for the
BSBA degree.
**Class used to fulfill the real-world experience requirement may also be used to fulfill the
elective requirement.
“Critical Courses” are italicized and bolded. Data shows that students who have completed this course in the first two years and have earned the noted grade are most likely to complete this program of study.
Some requirements may be fulfilled by coursework in major program.
- Social and Behavioral Sciences – 6 hours
- Constitution Requirement – 3 hours
- Written Communication – 6 hours
- Oral Communication – 3 hours
- Natural Sciences – 7 hours (from two disciplines, one to include a lab)
- Mathematics – 3 hours
- Humanities & Fine Arts – 9 hours (from at least two disciplines)
- Additional requirements – 5 hours (to include UI100 for native students)
- Civics examination
Freshman Year
Fall Semester (16 Hours)
- UI100 (1)
- EN100 (3)
- BA101 (3)
- MA116 or MA123 (3)
- MI101 (3)
- General Education (3)
Spring Semester (15 Hours)
- EN140 (3)
- SC105 (3)
- General Education (3)
- General Education (3)
- General Education (3)
Milestone: Achieve a minimum 2.25 overall GPA
Sophomore Year
Fall Semester (17 Hours)
- AC221 (3)
- BA252 (2)
- EC215 (3)
- QM257 (3)
- General Education (3)
- General Education (3)
Spring Semester (15 Hours)
- AC222 (3)
- BL255 (3)
- EC225 (2)
- MK301 (3)
- QM258 (3)
Milestone: Achieve a minimum 2.25 overall GPA
Junior Year
Fall Semester (15 Hours)
- BA452 (1)
- FI361 (3)
- MG301 (3)
- Elective (2)
- General Education (3)
- General Education (3)
Spring Semester (14 Hours)
- FA310 (3)
- MI375 (3)
- MK343 (3)
- MK344 (3)
- MK345 (3)
Milestone: Maintain 2.25 overall GPA and 2.25 major GPA
Senior Year
Fall Semester (15 Hours)
- FA315 (3)
- International Course (3)
- AC/BA/BL/EC/ER/FA/FI/HA/MG/MI/MK/QM 300-599 level (3)
- MK300-599/FA520/FA530/MG560/MK560/ER361/ER461/BA560* (3)
- General Education (3)
Spring Semester (12 Hours)
- BA490 (3)
- FA450 (3)
- MK349 (3)
- MK449 (3)
Milestone: Maintain 2.25 overall GPA and 2.25 major GPA
A minimum 2.25 GPA in the major and overall are required to graduate with a BSBA degree.
What will it cost?
Getting the Job
Your education is just one piece to launching an extraordinary career. Once you’ve mastered the material, you still have to find the job you want, make the right connections, sell your knowledge and experience—and if all this is giving you anxiety, don’t panic. SEMO’s Career Services office is here to help you with the next step. They’ll provide the expertise and support you need, so you’re landing your dream job in no time.
Become a Redhawk.
Do more than dream about the future. Take the first steps to make it all happen.
Accelerated Master’s Degree
Southeast offers an accelerated master’s degree for current students. You can get both undergraduate and graduate credit for some 500 level courses, meaning you can graduate with an MBA sooner.
Department of Marketing
Cape Girardeau, MO 63701