Prepare to succeed in a fast-paced industry: you’ll do that here.

A degree in fashion marketing will help you build expertise and skills in many fields including retailing, branding, advertising, marketing strategy and research, consumer behavior, and digital marketing for business professionals in the fashion industry. Academic training is designed to prepare you to creatively market fashion brands and products in the global fashion industry.

What You'll Do 

  • Develop the knowledge, professionalism, and required skills to jump-start a successful career.
  • Be exposed to all areas of the global fashion business in the classroom. 
  • Have access to study abroad programs offered within the Harrison College of Business and Computing. 

Hands-on Learning

Fashion marketing students will participate in an internship that fits their skills and future goals within the industry and have the opportunity to travel to national and international markets. Students also get to experience retailing and merchandising by running the Shoppe at Catapult Creative House.

Outcomes & Careers

  • 99% 

    Successful Outcomes Rate

    Students graduating with degrees from the Department of Marketing report being employed or furthering their education six months after graduation.


  • $72k

    Buyers & Purchasing Agents 

    According to the Bureau of Labor Statistics, the mean annual salary for a Buyers & Purchasing Agentsis $72,370.

  • $35k 

    Merchandise Displayer

    According to the Bureau of Labor Statistics, the mean annual salary for a Merchandise Displayer is $34,550.

  • $74k 

    Marketing Specialist

    According to the Bureau of Labor Statistics, the mean annual salary for a Marketing Specialist is $73,970.

What You'll Study

The fashion marketing curriculum includes core business courses as well as marketing and branding. You’ll complete a minimum of 120 credit hours to complete this degree, including the general education requirements and at least 39 senior division hours.

Business Administration Core – 33 Hours Required

Required Courses:

  • AC221 Principles of Accounting I (3)
  • AC222 Principles of Accounting II (3)
  • BA101 The Business Universe (3)
  • BA490 Business Policy & Strategy (3)
  • BL255 Business Law (3)
  • FI361 Financial Management (3)
  • MG301 Principles of Management (3)
  • MI375 Management Information Systems (3)
  • MK301 Principles of Marketing (3)
  • QM352 Quantitative Analysis (3)

A grade of ‘C’ is required in each core course.

Choose 3 Hours From*:

  • AC540 International Perspectives of Accounting (3)
  • BA560 Topics in International Business (3)
  • BL560 International Business Law (3)
  • EC580 International Economics (3)
  • FI540 International Finance (3)
  • MG560 International Management (3)
  • MK560 International Marketing (3)

*International Course taken to meet Business Administration Core requirement may not be counted on a major.

Support Courses – 30 Hours Required

Some courses may fulfill General Education requirements.

  • BA252 Business Communication (2)
  • BA400 Applied Ethical Leadership (3)
  • BA452 Professionalism (1)
  • EC215 Principles of Microeconomics (3)
  • EC225 Principles of Macroeconomics (3)
  • EN140 Rhetoric & Critical Thinking (3)
  • MA116 Precalculus A or MA123 Mathematical Reasoning and Modeling (3)
  • MI101 Intro to Computer Applications (3)
  • QM257 Business Statistics I (3)
  • QM258 Business Statistics II (3)
  • SC105 Fundamentals of Oral Communication (3)

A grade of ‘C’ or better is required in each support course.

NOTE: All 100 and 200 level core and support courses are pre-requisite to all 300 level business core and business major courses.

Marketing Major Courses – 24 Hour Major – No Minor Required

Required Marketing Core:

  • MK343 Integrated Marketing Communication (3)
  • MK344 Consumer Behavior or UI355 Consumer and the Market (3)
  • MK345 Introduction to Business Research (3)
  • MK449 Marketing Management (3)
  • Choose 3 Hours MK Courses (300-500 level except MK 301), FA520, FA530, MG560*, MK560*, ER361, ER461, or BA560*

Real World Experience** – Choose one option:

  • Participate in departmentally approved international academic program


  • Complete departmentally approved internship

Fashion Marketing Option:

  • FA310 Fashion Forecasting (3)
  • FA315 Retail Buying (3)
Choose 3 Hours:
  • FA450 Global Fashion Marketing or MK349 Retail Marketing (3)

* If selected as elective, cannot also count for international course requirement for the
BSBA degree.

**Class used to fulfill the real-world experience requirement may also be used to fulfill the
elective requirement.

“Critical Courses” are italicized and bolded. Data shows that students who have completed this course in the first two years and have earned the noted grade are most likely to complete this program of study.

Some requirements may be fulfilled by coursework in major program.

  • Social and Behavioral Sciences – 6 hours
  • Constitution Requirement – 3 hours
  • Written Communication – 6 hours
  • Oral Communication – 3 hours
  • Natural Sciences – 7 hours (from two disciplines, one to include a lab)
  • Mathematics – 3 hours
  • Humanities & Fine Arts – 9 hours (from at least two disciplines)
  • Additional requirements – 5 hours (to include UI100 for native students)
  • Civics examination

Freshman Year 

Fall Semester (16 Hours) 

  • UI100 (1) 
  • EN100 (3) 
  • BA101 (3) 
  • MA116 or MA123 (3) 
  • MI101 (3) 
  • General Education (3) 

Spring Semester (15 Hours) 

  • EN140 (3) 
  • SC105 (3) 
  • General Education (3) 
  • General Education (3) 
  • General Education (3) 

Milestone: Achieve a minimum 2.25 overall GPA 

Sophomore Year 

Fall Semester (17 Hours) 

  • AC221 (3) 
  • BA252 (2) 
  • EC215 (3) 
  • QM257 (3) 
  • General Education (3) 
  • General Education (3) 

Spring Semester (15 Hours) 

  • AC222 (3) 
  • BL255 (3) 
  • EC225 (2) 
  • MK301 (3) 
  • QM258 (3) 

Milestone: Achieve a minimum 2.25 overall GPA 

Junior Year 

Fall Semester (16 Hours) 

  • BA452 (1) 
  • FI361 (3) 
  • MG301 (3) 
  • QM352 (3) 
  • General Education (3) 
  • General Education (3) 

Spring Semester (14 Hours) 

  • FA310 (3) 
  • MI375 (3) 
  • MK343 (3) 
  • MK344 (3)
  • MK345 (3)

Milestone: Maintain 2.25 overall GPA and 2.25 major GPA 

Senior Year 

Fall Semester (15 Hours) 

  • FA315 (3) 
  • International Course (3) 
  • Major Elective (3) 
  • Real World Experience (3) 
  • General Education (3) 

Spring Semester (12 Hours) 

  • BA400 (3) 
  • BA490 (3) 
  • FA450 or MK349 (3) 
  • MK449 (3) 

Milestone: Maintain 2.25 overall GPA and 2.25 major GPA 

A minimum 2.25 GPA in the major and overall are required to graduate with a BSBA degree.

Fashion Marketing Degree Map

Explore the courses you'll need to complete your degree

Getting the Job

Your education is just one piece to launching an extraordinary career. Once you’ve mastered the material, you still have to find the job you want, make the right connections, sell your knowledge and experience—and if all this is giving you anxiety, don’t panic. SEMO’s Career Services office is here to help you with the next step. They’ll provide the expertise and support you need, so you’re landing your dream job in no time.

Become a Redhawk.

Do more than dream about the future. Take the first steps to make it all happen.

Accelerated Master’s Degree

Southeast offers an accelerated master’s degree for current students. You can get both undergraduate and graduate credit for some 500 level courses, meaning you can graduate with an MBA sooner.

Contact Us
Office Location
Dempster Hall, 225
Mailing Address
One University Plaza, MS 5875
Cape Girardeau, MO 63701