Mass Communication: Advertising
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Outcomes & Careers
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95%
Successful Outcomes Rate
Students graduating with degrees from the Department of Mass Media report being employed or furthering their education six months after graduation.
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$72k
Advertising Sales Agent
According to the Bureau of Labor Statistics, the mean annual salary for an advertising sales agent is $72,990.
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$81k
Project Management Specialist
According to the Bureau of Labor Statistics, the mean annual salary for a project management specialist is $81,420.
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$72k
Market Research Analyst
According to the Bureau of Labor Statistics, the mean annual salary for a market research analyst is $72,240.
What You'll Study
As an advertising major you’ll learn how to be successful in today’s ever changing media industry. You’ll complete a minimum of 120 credit hours to complete this degree, including the general education requirements and at least 39 senior division hours. A minor is required.
Advertising Option – 45 hours – Minor Required
NOTE: Within the 120 hours it takes to complete a BS in Mass Communication, students must complete a minimum of 75 hours outside of the MC prefix.
NOTE: Students taking classes within the Department of Mass Media that are at the 300 level and above will be required to have a MacBook laptop computer for use in the classroom during class time.
Required Core Courses:
- MC001 Exit Interview (0)
- MC101 Media and Society (3)
- MC221 Digital Media Production (3)
- MC301 Media Analytics (3)
- MC304 Media Diversity (3)
- MC382 Media History (3)
- MC401 Media Law (3)
- MCxxx Elective (3)
- MCxxx Elective (3)
course
Required Option Courses:
- MC211 Advertising and Society (3)
- MC310 Advertising Analysis and Strategy (3)
- MC312 Advertising Creative Concepts (3)
- MC316 Advertising Media (3)
- MC318 Advertising Digital Applications (3)
- MC418 Advertising Campaigns (3)
- MC429 Media Management (3)
A grade of ‘C’ or better is required in each required option course.
Required Support Course - choose 3 hours:
- MA123 Mathematical Reasoning and Modeling (3)
- MA155 Statistical Reasoning (3)
A grade of ‘C’ or better is required.
Required Minor - 15 hours (minimum)
- Students may choose any minor program of study.
“Critical Courses” are italicized and bolded. Data shows that students who have completed this course in the first two years and have earned the noted grade are most likely to complete this program of study.
Some requirements may be fulfilled by coursework in major program.
- Social and Behavioral Sciences – 6 hours
- Constitution Requirement – 3 hours
- Written Communication – 6 hours
- Oral Communication – 3 hours
- Natural Sciences – 7 hours (from two disciplines, one to include a lab)
- Mathematics – 3 hours
- Humanities & Fine Arts – 9 hours (from at least two disciplines)
- Additional requirements – 5 hours (to include UI100 for native students)
- Civics examination
Relations, or Television & Film options within the Department of Mass Media must complete the
Declaration of Major form and meet the following criteria:
- Completion of a minimum 15-semester hours at Southeast Missouri State University or transferred from an accredited college or university.
- Attain a minimum cumulative grade point average (GPA) of 2.0 on a 4.0 scale.
- 3. Completion of EN 100 or EN 140 with a minimum grade of 'C.'
Freshman Year
Fall Semester (16 Hours)
- UI100 (1)
- EN100 (3)
- MA123 or MA155 (3)
- MC101 (3)
- General Education (3)
- General Education (3)
Spring Semester (15 Hours)
- MC211 (3)
- MC221 (3)
- General Education (3)
- General Education (3)
- General Education (3)
Milestone: Admission to the Mass Communication program after the second semester.
Sophomore Year
Fall Semester (15 Hours)
- MC310 (3)
- General Education (3)
- General Education (3)
- General Education (3)
- Minor/Elective (3)
Spring Semester (15 Hours)
- MC301 (3)
- MC304 (3)
- MC312 (3)
- General Education (3)
- General Education (3)
Milestone: Maintain 2.0 cumulative GPA and 2.25 major GPA.
Junior Year
Fall Semester (15 Hours)
- MC316 (3)
- MC318 (3)
- MC429 (3)
- MC Elective (3)
- Elective (3)
Spring Semester (15 Hours)
- MC418 (3)
- MC382 (3)
- General Education (3)
- Minor/Elective (3)
- Elective (3)
Milestone: Maintain 2.0 cumulative GPA and 2.25 major GPA.
Senior Year
Fall Semester (15 Hours)
- MC401 (3)
- MC Elective (3)
- Minor/Elective (3)
- Minor/Elective (3)
- Minor/Elective (3)
Spring Semester (15 Hours)
- MC001 (0)
- Minor/Elective (3)
- Minor/Elective (3)
- Elective (3)
- Elective (3)
- Elective (3)
Milestone: Maintain 2.0 cumulative GPA and 2.25 major GPA.
A “Milestone” signifies a significant stage for a student in the completion of a degree.
“Critical Courses” are italicized and bolded. Data shows that students who have completed this course in the first two years and have earned the noted grade are most likely to complete this program of study.
Department of Mass Media
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“I feel like SEMO is really preparing me to not only be in the workforce but also a contributor to the community.” - Heather Leslie, Southeast TV/film student -
The Department of Mass Media believes experiential learning is critical to student success.
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Become a Redhawk.
Do more than dream about the future. Take the first steps to make it all happen.
Accreditations
Cape Girardeau, MO 63701