With a media management degree you'll be ready to plan the next big campaign across traditional, digital, and social platforms.
DEGREE TYPE
Bachelor's Degree
PROGRAM TYPE
Undergraduate
LOCATION
Online
Marketing Management Degree Online
BSBA
Online
Online
DEGREE TYPE
Bachelor's Degree
PROGRAM TYPE
Undergraduate
LOCATION
COLLEGE
DEPARTMENT
Earn Your Marketing Management Degree 100% Online
SEMO’s online marketing management degree gives you the flexibility to earn a respected bachelor of science from anywhere, on your schedule. The program emphasizes the wide range of strategies used by businesses and not-for-profit organizations, while giving you a strong foundation in consumer behavior, advertising and promotion, marketing research, and marketing strategy.
A bachelor of science in marketing management opens doors to careers that offer growth, stability, and the opportunity to make an impact. Employers today are looking for candidates who are not only creative but also understand strategy, data, and the bigger picture. Our online program equips you with these in-demand skills, preparing you not just for your first job, but for a lasting career in marketing - all while taking advantage of the flexibility of an online degree.
What Makes Our Online Marketing Management Degree Unique:
The online bachelor of science in marketing management program covers all aspects of marketing, plus branding, communications, public relations, accounting and finance, and management. Learn from award-winning faculty who are also industry professionals and bring real-world insights to your virtual classroom.
- Connect with award-winning faculty mentors who are experienced marketing professionals.
- Take part in virtual learning experiences that explore the global marketplace.
What Can You Do With A Marketing Management Degree?
A marketing management degree opens doors to a variety of dynamic careers where you can blend creativity with strategy. Bachelor of science in marketing management graduates are well-equipped to take on roles that drive business growth and shape brand identities in industries ranging from retail to tech.
Career Paths with a Marketing Management Degree:
- Marketing Manager
- Brand Strategist
- Digital Marketing Specialist
- Market Research Analyst
- Sales and Promotions Manager
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Marketing Management Degree Outcomes & Careers
-
$171k
Marketing Manager
According to the Bureau of Labor Statistics, the mean annual salary for marketing managers is $171,520.
-
$86k
Marketing Specialist
According to the Bureau of Labor Statistics, the mean annual salary for a marketing specialist is $86,480.
-
$86k
Market Research Analyst
According to the Bureau of Labor Statistics, the mean annual salary for a market research analyst is $86,480.
Turn Ambition into Action
The online marketing management degree requirements include core business courses as well as marketing and branding. Complete a minimum of 120 credit hours to complete this degree, including the general education requirements and at least 39 senior division hours.
Business Administration Core – 30 hours required
A grade of ‘C’ is required in each core course.
- AC221 Principles of Accounting I (3)
- AC222 Principles of Accounting II (3)
- BA101 The Business Universe (3)
- BA490 Business Policy and Strategy (3)
- BL255 Business Law (3)
- FI361 Financial Management (3)
- MG301 Principles of Management (3)
- MI375 Management Information Systems (3)
- MK301 Principles of Marketing (3)
Choose 3 hours:*
- AC540 International Perspectives of Accounting (3)
- BA560 Topics in International Business (3)
- BL560 International Business Law (3)
- EC580 International Economics (3)
- FI540 International Finance (3)
- HA560 International Healthcare Administration (3)
- MG560 International Management (3)
- MK560 International Marketing (3)
Support Courses – 27 hours required
Some courses may fulfill General Education requirements. A grade of ‘C’ or better is required in each support course.
- BA252 Business Communication (2)
- BA452 Professionalism (1)
- EC215 Principles of Microeconomics (3)
- EC225 Principles of Macroeconomics (3)
- EN140 Rhetoric and Critical Thinking (3)
- MA116 Precalculus A OR MA123 Mathematical Reasoning and Modeling (3)
- MI101 Introduction to Computer Applications (3)
- QM257 Business Analytics I (3)
- QM258 Business Analytics II (3)
- SC105 Fundamentals of Oral Communication (3)
Marketing Major Courses – 30 hour major – no minor required
Required Marketing Core:
- MK343 Integrated Marketing Communication (3)
- MK344 Consumer Behavior (3)
- MK345 Intro to Business Research (3)
- MK449 Marketing Management (3)
- Choose 3 Hours MK Courses (300-500 level except MK301), MG560*, MK560*, ER361, ER461, or BA560*
Real World Experience** – Choose one option:
- Participate in departmentally approved international academic program
OR
- Complete departmentally approved internship
Marketing Management Option:
- MK348 Brand Marketing (3)
Choose 3 Hours MK Courses (300-500 level, except MK 301). If MK 560 is selected here, it cannot be used for the international course requirement for the BSBA nor the elective in the Marketing core.
Choose 3 hours:
- MK346 Distribution Management (3)
- MK349 Retail Marketing (3)
Choose 6 hours:
- AR180 Digital Literacy for Art + Design (3)
- MG470 Leadership in Management (3)
- MK342 Professional Selling (3)
- MK555 Digital Marketing (3)
**Class used to fulfill the real-world experience requirement may also be used to fulfill the elective requirement.
Some requirements may be fulfilled by coursework in major program.
- Social and Behavioral Sciences – 6 hours
- Constitution Requirement – 3 hours
- Written Communication – 6 hours
- Oral Communication – 3 hours
- Natural Sciences – 7 hours (from two disciplines, one to include a lab)
- Mathematics – 3 hours
- Humanities & Fine Arts – 9 hours (from at least two disciplines)
- Additional requirements – 5 hours (to include UI100 for native students)
- Civics examination
First Year
Fall Semester (16 Hours)
- UI100 (1)
- EN100 (3)
- BA101 (3)
- MA116 or MA123 (3)
- MI101 (3)
- General Education (3)
Spring Semester (15 Hours)
- EN140 (3)
- SC105 (3)
- General Education (3)
- General Education (3)
- General Education (3)
Milestone: Achieve a minimum 2.25 overall GPA
Second Year
Fall Semester (17 Hours)
- AC221 (3)
- BA252 (2)
- EC215 (3)
- QM257 (3)
- General Education (3)
- General Education (3)
Spring Semester (15 Hours)
- AC222 (3)
- BL255 (3)
- EC225 (2)
- MK301 (3)
- QM258 (3)
Milestone: Achieve a minimum 2.25 overall GPA
Third Year
Fall Semester (16 Hours)
- BA452 (1)
- FI361 (3)
- MG301 (3)
- MK344 (3)
- MK300-599/ MG560/MK560/ER361/ER461/BA560* (3)
- General Education (3)
Spring Semester (14 Hours)
- MI375 (3)
- MK343 (3)
- MK345 (3)
- General Education (3)
- Elective (2)
Milestone: Maintain 2.25 overall GPA and 2.25 major GPA
Fourth Year
Fall Semester (15 Hours)
- MK346 or MK349 (3)
- MK348 (3)
- MK 300-599 (3)
- International Course (3)
- General Education (3)
Spring Semester (12 Hours)
- BA490 (3)
- MK449 (3)
- AR180/MG470/MK342/MK555 (3)
- AR180/MG470/MK342/MK555
Milestone: Maintain 2.25 overall GPA and 2.25 major GPA
A minimum 2.25 GPA in the major and overall are required to graduate with a BSBA degree.
What will it cost?
Get Funding for Your Education
Missouri’s opened the door to a more educated workforce. We want to help you walk through it. If you’re an adult learner and a Missouri resident returning to college, learn about the Fast Track Workforce Incentive Grant. It’s a statewide financial aid program that can be used to pursue a certificate, degree or industry-recognized credential in a high need area in Missouri. This major is eligible for the Fast Track grant.
Programs Accredited by
SEMO's business programs are among the top 6% in the world.
Who Is Hiring Our Marketing Management Graduates?
Bachelor of science in marketing management graduates are prepared to work in advertising, marketing, or sales. Some find their path on the creative side, others on the account management side. Some prefer market research, others prefer branding. Our grads work at large corporations, small businesses, nonprofits, and agencies including:
- AB-InBev
- CBS Radio KMOV
- Enterprise Holdings
- GlaxoSmithKline
- Maritz Marketing Research
- Mondelez/Nabisco
- Red Letter Communications
- Wells Fargo Financial
Earn Your Degree on Your Schedule.
Do more than dream about the future. Take the first steps to make it all happen.
Online Learning at SEMO
When it comes to your success, we do whatever it takes. Online learning at SEMO takes the same reputable college courses taught by Southeast faculty and makes them available anytime, anywhere.
Getting the Job
Your education is just one piece to launching an extraordinary career. Once you’ve mastered the material, you still have to find the job you want, make the right connections, and sell your knowledge and experience—if all this is giving you anxiety, don’t panic. SEMO’s Career Services office is here to help you with the next step. Our boldly supportive faculty will provide the expertise and support you need, so you’re landing your dream job in no time.
Accelerated Master’s Degree
SEMO offers an accelerated master’s degree for current students. You can get both undergraduate and graduate credit for some 500 level courses, meaning you can graduate with an MBA sooner.
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LOCATION
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COLLEGE
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Location
Office Location
Kent Library 305
Mailing Address
One University Plaza, MS 4610
Cape Girardeau, MO 63701
Cape Girardeau, MO 63701