The strongest brands succeed because they know their customers.
A certificate program is a focused, skills-first credential that builds expertise in a specific area without the time commitment of a full degree, yet with the hands-on learning of in-person courses.
SEMO's Consumer Insights and Applications Certificate helps you turn consumer data into meaningful business decisions. You'll explore how people think, shop, and engage with brands while learning to apply those insights to marketing strategies, product development, and customer experiences.
Consumer Insights and Applications (18 Hours)
Required Courses (15 Hours)
- MK 301 Principles of Marketing (3)
- Statistics Course (PY271 / SW242 / SO242 / MA223 / Any other course approved as the first statistics course for majors offered by the AEF and Management departments, with a minimum grade of C) (3)
- MK 345 Intro to Business Research (3)
- MK 344 Consumer Behavior (3)
- MK 586 Customer Metrics (3)
Choose 1 Course (3 Hours)
- MK 341 Public Relations (3)
- MK 342 Professional Selling (3)
- MK 343 Integrated Marketing Communication (3)
- MK 346 Distribution Management (3)
- MK 348 Brand Management (3)
- MK 349 Retail Marketing (3)
- MK 555 Digital Marketing Strategies (3)
- MK 547 Sales Management (3)
