Bachelor's Degree
Undergraduate
Find Your Voice. Build Brands That Matter.
Whether you want to create advertising campaigns, develop brand strategies, manage public relations, or produce digital content, you'll build the skills and portfolio to launch your career. At SEMO, you'll work with real clients, experienced faculty, and award-winning student media while preparing for a profession that never stands still.
Our Advertising and Public Relations program stands out for its strong industry connections, experienced faculty, and emphasis on experiential learning. As an advertising and public relations major at SEMO, benefit from experience-driven learning opportunities in a program that is one of only two in the state accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC).
With a curriculum designed to keep pace with the latest trends and technologies, graduate ready to hit the ground running in a fast-paced and rewarding field!
As an advertising and public relations major you will:
Organizations need professionals who know how to tell compelling stories, build trust, and connect with audiences. As an advertising and public relations graduate, you can develop creative campaigns, manage brand communications, analyze audiences, produce digital content, and lead strategic communication efforts across industries.
Jobs advertising and public relations majors can pursue:
We'd love to help you learn more about SEMO! Tell us how we can get in touch.
Explore the courses you'll need to complete your degree.
$76k
According to the Bureau of Labor Statistics, the mean annual salary for an advertising sales agent is $76,350.
$108k
According to the Bureau of Labor Statistics, the mean annual salary for a project management specialist is $108,100.
$163k
According to the Bureau of Labor Statistics, the mean annual salary for a Public Relations and Fundraising Manager analyst is $163,520.
$91k
According to the Bureau of Labor Statistics, the mean annual salary for a Real Estate Broker or Real Estate Sales Agent is $91,660.
As an advertising and public relations major, learn how to be successful in today’s ever-changing media industry. Complete a minimum of 120 credit hours to complete this degree, including the general education requirements and at least 39 senior division hours. A minor is required.
A grade of ‘C’ or better is required in each core course except MC001, which is a credit/no credit course.
A grade of ‘C’ or better is required in each support course.
Some requirements may be fulfilled by coursework in major program.
Milestone: Admission to the Mass Communication program after the second semester.
Milestone: Maintain a 2.0 cumulative GPA and 2.25 major GPA.
Milestone: Maintain a 2.0 cumulative GPA and 2.25 major GPA.
Milestone: Maintain a 2.0 cumulative GPA and 2.25 major GPA.
A “Milestone” signifies a significant stage for a student in the completion of a degree.
Do more than dream about the future. Take the first steps to make it all happen.
Advertising and public relations majors will learn to help organizations build brands, tell compelling stories, and connect with audiences. Explore answers to common questions about gaining experience, career opportunities, essential skills, and salary expectations.
Hands-on experience is one of the best ways to prepare for a career in advertising or public relations. Look for opportunities such as internships, student-run agencies, campus media, client projects, professional organizations, and experiential learning experiences that allow you to build your portfolio and professional network before graduation.
Luckily SEMO has all of the pieces you need to graduate with real world experience as an advertising and public relations major. Explore all of the oppurtunies that the Department of Mass Media offers.
Successful advertising and public relations professionals combine creativity with strong communication and strategic thinking skills. Key skills include writing, storytelling, content creation, campaign planning, audience research, relationship building, problem-solving, project management, and digital communication.
In the advertising and public relations program at SEMO you will learn how to strengthen the essential skills you will use throughout your career.
With a multimedia journalism degree, you’ll be prepared for a career in media. And, working with our student paper, The Arrow, you might just win a few awards while you do.
Bachelor's Degree
Undergraduate
Main Campus - Cape
With a TV & Film degree, you’ll be prepared to work in the world or broadcast, film, or digital media.
Bachelor's Degree
Undergraduate
Main Campus - Cape
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