Masters of Business Administration in Marketing

Core Requirements (21 hours)

• BA600 Organizational Behavior in Practice (3)
• BA620 Business Research Methods (3)
• BA630 Integrated Decision Information Systems (3)
• BA650 Strategic Decision Making (3)
• BA651 Strategic Marketing (3)
• BA660 Accounting for Managers (3)
• BA668 Managerial Finance (3)

Choose 12 hours:

• BA550 Global Logistics (3)
• BA657 Applied Research Project (3)
• MK547 Sales Management (3)
• MK555 Digital Marketing Strategies (3)
• MK560 International Marketing (3)
• MK586 Customer Metrics & Data-Driven Marketing (3)

1. BA650 is the capstone course experience for the MBA program.
2. BA601-605 and BA607 Business Essentials prerequisite courses – up to 3 hours may count in elective area.
3. Applied Research Project must be in a marketing area.

Minimum of 18 hours in the degree program must be at the 600 level.

Students who previously earned a bachelor’s or graduate degree in marketing may
substitute a 5th elective from among BA550 or MK500 level electives in place of
BA651. Students who previously earned a bachelor’s or graduate degree in
another MBA core business discipline may substitute a 5th graduate elective in that
discipline in place of the associated BA6xx core course.

Students without an undergraduate degree in business may need to complete or
demonstrate proficiency in the following required foundation coursework* prior to
taking courses for which there are prerequisites. The foundation knowledge/
coursework includes:

• Principles of Accounting I or Graduate Business Accounting Essentials
• Microeconomics or Graduate Business Microeconomics Essentials
• Financial Management or Graduate Business Finance Essentials
• Management Information Systems or Graduate Business Information Systems Essentials
• Business Analytics or Introductory Behavioral Statistics or Graduate Business Statistics Essentials

Students must earn a sufficient grade in all of the above classes. [“CR” for
Graduate Business Essentials courses. “C” or better for other courses listed.]

*Proficiency in these areas may be demonstrated through any of the following
alternatives:

1. Completion of BA601-605 Business Essentials coursework, as needed. (Up to 3 hours may count in the elective section of certain MBA options.)
2. A CLEP or DANTES exam if available. Credit will not be given for these courses with a passing grade on the exam, but a passing score will indicate proof of course knowledge.
3. Applied knowledge of a given domain in the work environment. The extent to which relevant work experience demonstrates proficiency will be determined by the program director. Applicants who would like their work experience to be considered must submit a detailed resume with their application.

Individuals admitted to the MBA program must have an undergraduate
degree from an AACSB-accredited business program or have satisfactorily
completed the equivalent coursework from an accredited institution.

Students without the foundation knowledge base in business and economics,
yet meeting other admission requirements, may receive provisional
admission to the MBA program. Regular admission status may be granted
upon completion of prerequisite coursework.

In addition to the criteria established for general admission to graduate
studies, there are departmental criteria. Applicants are eligible for admission if
they qualify under one of the following four scenarios:

• Any bachelor’s degree* with GPA of ≥ 3.0
• Any graduate degree*
• Bachelor’s degree* with a GPA of 2.5 to 2.99
  • Regular Admission with documentation** of one of the following:
    • 5 years of managerial work experience.
      • an active healthcare provider license.
      • recognized professional certification.
    • Probationary Admission otherwise. Students admitted with probationary status must complete the first 9 graduate credit hours with grades of B or better.
• Individuals with a bachelor’s degree* GPA under 2.5 may be considered for Probationary Admission with additional documentation** demonstrating the applicant’s preparation for graduate school.

*Degrees earned from a U.S.A. regionally accredited institution or foreign equivalent.

**Decisions about admission based upon the evaluation of a detailed resume, a
healthcare provider license, professional certification, or additional documentation would
be made at the discretion of the Director – Graduate Business Studies. The healthcare
provider license should be something like nursing, pharmacist, etc. that has recognized
standards and requires continuing education. Examples of professional certification
include PMI Project Management, Six Sigma Green Belt, SHRM Certified Professional,
Charter Financial Analyst, Certified Financial Planner, Certified Scrum Master, etc.

International students applying with a three-year degree must have their transcripts
evaluated by an outside agency endorsed by AICE or that is a member of NACES.