A management degree can prepare you for a career in management, business planning, or business research.
DEGREE TYPE
Bachelor's Degree
PROGRAM TYPE
Undergraduate
LOCATION
Main Campus - Cape
Marketing Management Degree
BSBA
On-Campus
Main Campus
DEGREE TYPE
Bachelor's Degree
PROGRAM TYPE
Undergraduate
LOCATION
COLLEGE
DEPARTMENT
Be fearless. Merge your passions to get the career you want.
SEMO's marketing management bachelor's degree emphasizes the diversity of strategies for businesses and not-for-profit organizations. Gain a strong foundation in consumer behavior, advertising and promotion, marketing research, and marketing strategy. A bachelor of science in marketing management opens doors to careers that offer growth, stability, and the opportunity to make an impact. Employers are looking for candidates who are not just creative but also understand strategy, data, and the bigger picture. Our program equips you with these in-demand skills, ensuring you’re not just ready for your first job but prepared for a lasting career.
What Makes Our Marketing Management Degree Unique:
The bachelor of science in marketing management curriculum includes all aspects of marketing, plus branding, communications, public relations, accounting and finance, and management.
- Engage with award-winning faculty mentors who themselves are marketing professionals.
- Learn about the global marketplace firsthand with our more than 30 study abroad programs.
- Put your knowledge into practice at the Greene Center for Innovation and Entrepreneurship.
What Can You Do With a Marketing Management Bachelor's Degree?
A marketing management bachelor’s degree at SEMO prepares you to connect customers, brands, and business strategy by blending creativity with analytical and leadership skills, equipping you for careers in advertising, marketing, and sales on both the creative and account management sides, whether you focus on market research and analytics or specialize in branding, promotions, and strategy.
Career Paths with a Marketing Management Bachelor's Degree:
- Marketing Manager
- Brand Strategist
- Digital Marketing Specialist
- Market Research Analyst
- Sales and Promotions Manager
Where Marketing Management Bachelor's Degree graduates work:
Graduates work for large corporations, small businesses, nonprofits, and agencies in a wide range of industries. Employers who have hired our marketing management graduates include:
-
AB-InBev
-
CBS Radio KMOV
-
Enterprise Holdings
-
GlaxoSmithKline
-
Maritz Marketing Research
-
Mondelez/Nabisco
-
Wells Fargo Financial
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Hands-on Learning
When it comes to learning by doing, you’ll walk in fearless. From study abroad to internships to the Greene Center for Innovation and Entrepreneurship, students have a variety of creative outlets to get professional experience for resumes and portfolio quality samples to launch their careers.
Marketing Management Degree Outcomes & Careers
-
$171k
Marketing Manager
According to the Bureau of Labor Statistics, the mean annual salary for marketing managers is $171,520.
-
$86k
Marketing Specialist
According to the Bureau of Labor Statistics, the mean annual salary for a marketing specialist is $86,480.
-
$86k
Market Research Analyst
According to the Bureau of Labor Statistics, the mean annual salary for a market research analyst is $86,480.
Turn Ambition into Action
The marketing management degree requirements include core business courses as well as marketing and branding. Complete a minimum of 120 credit hours to complete this degree, including the general education requirements and at least 39 senior division hours.
Business Administration Core – 30 hours required
A grade of ‘C’ is required in each core course.
- AC221 Principles of Accounting I (3)
- AC222 Principles of Accounting II (3)
- BA101 The Business Universe (3)
- BA490 Business Policy and Strategy (3)
- BL255 Business Law (3)
- FI361 Financial Management (3)
- MG301 Principles of Management (3)
- MI375 Management Information Systems (3)
- MK301 Principles of Marketing (3)
Choose 3 hours:*
- AC540 International Perspectives of Accounting (3)
- BA550 Global Logistics (3)
- BA560 Topics in International Business (3)
- BL560 International Business Law (3)
- EC580 International Economics (3)
- FI540 International Finance (3)
- HA560 International Healthcare Administration (3)
- MG560 International Management (3)
- MK560 International Marketing (3)
Support Courses – 27 hours required
Some courses may fulfill General Education requirements. A grade of ‘C’ or better is required in each support course.
- BA252 Business Communication (2)
- BA452 Professionalism (1)
- EC215 Principles of Microeconomics (3)
- EC225 Principles of Macroeconomics (3)
- EN140 Rhetoric and Critical Thinking (3)
- MA116 Precalculus A OR MA123 Mathematical Reasoning and Modeling (3)
- MI101 Introduction to Computer Applications (3)
- SC105 Fundamentals of Oral Communication (3)
Marketing Major Courses – 30 hour major – no minor required
Required Marketing Core:
- MK343 Integrated Marketing Communication (3)
- MK344 Consumer Behavior (3)
- MK345 Intro to Business Research (3)
- MK449 Marketing Management (3)
- Choose 3 Hours MK Courses (300-500 level except MK301), MG560*, MK560*, ER361, ER461, or BA560*
Real World Experience** – Choose one option:
- Participate in departmentally approved international academic program
OR
- Complete departmentally approved internship
Choose 3 hours:
- PY271 Psychological Research I (3)
- SO242 Statistics for Social Scientists (3)
Marketing Management Option:
- MK348 Brand Marketing (3)
Choose 3 Hours MK Courses (300-500 level, except MK 301). If MK 560 is selected here, it cannot be used for the international course requirement for the BSBA nor the elective in the Marketing core.
Choose 3 hours:
- MK346 Distribution Management (3)
- MK349 Retail Marketing (3)
Choose 6 hours:
- AR180 Digital Literacy for Art + Design (3)
- MG470 Leadership in Management (3)
- MK342 Professional Selling (3)
- MK555 Digital Marketing (3)
**Class used to fulfill the real-world experience requirement may also be used to fulfill the elective requirement.
Some requirements may be fulfilled by coursework in major program.
- Social and Behavioral Sciences – 6 hours
- Constitution Requirement – 3 hours
- Written Communication – 6 hours
- Oral Communication – 3 hours
- Natural Sciences – 7 hours (from two disciplines, one to include a lab)
- Mathematics – 3 hours
- Humanities & Fine Arts – 9 hours (from at least two disciplines)
- Additional requirements – 5 hours (to include UI100 for native students)
- Civics examination
First Year
Fall Semester (16 Hours)
- UI100 (1)
- EN100 (3)
- BA101 (3)
- MA116 or MA123 (3)
- MI101 (3)
- General Education (3)
Spring Semester (15 Hours)
- EN140 (3)
- SC105 (3)
- General Education (3)
- General Education (3)
- General Education (3)
Milestone: Achieve a minimum 2.25 overall GPA
Second Year
Fall Semester (17 Hours)
- AC221 (3)
- BA252 (2)
- EC215 (3)
- QM257 (3)
- General Education (3)
- General Education (3)
Spring Semester (15 Hours)
- AC222 (3)
- BL255 (3)
- EC225 (2)
- MK301 (3)
- QM258 (3)
Milestone: Achieve a minimum 2.25 overall GPA
Third Year
Fall Semester (16 Hours)
- BA452 (1)
- FI361 (3)
- MG301 (3)
- MK344 (3)
- MK300-599/ MG560/MK560/ER361/ER461/BA560* (3)
- General Education (3)
Spring Semester (14 Hours)
- MI375 (3)
- MK343 (3)
- MK345 (3)
- General Education (3)
- Elective (2)
Milestone: Maintain 2.25 overall GPA and 2.25 major GPA
Fourth Year
Fall Semester (15 Hours)
- MK346 or MK349 (3)
- MK348 (3)
- MK 300-599 (3)
- International Course (3)
- General Education (3)
Spring Semester (12 Hours)
- BA490 (3)
- MK449 (3)
- AR180/MG470/MK342/MK555 (3)
- AR180/MG470/MK342/MK555
Milestone: Maintain 2.25 overall GPA and 2.25 major GPA
A minimum 2.25 GPA in the major and overall are required to graduate with a BSBA degree.
What will it cost?
Accelerated Master’s Degree
SEMO offers an accelerated master’s degree for current students. You can get both undergraduate and graduate credit for some 500 level courses, meaning you can graduate with an MBA sooner.
Get Funding for Your Education
Missouri’s opened the door to a more educated workforce. We want to help you walk through it. If you’re an adult learner and a Missouri resident returning to college, learn about the Fast Track Workforce Incentive Grant. It’s a statewide financial aid program that can be used to pursue a certificate, degree or industry-recognized credential in a high need area in Missouri. This major is eligible for the Fast Track grant.
Programs Accredited by
SEMO's business programs are among the top 6% in the world.
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Do more than dream about the future. Take the first steps to make it all happen.
Getting the Job
Your education is just one piece to launching an extraordinary career. Once you’ve mastered the material, you still have to find the job you want, make the right connections, and sell your knowledge and experience—if all this is giving you anxiety, don’t panic. SEMO’s Career Services office is here to help you with the next step. Our boldly supportive faculty will provide the expertise and support you need, so you’re landing your dream job in no time.
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Contact Us
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Location
Office Location
Dempster Hall, 225
Mailing Address
One University Plaza, MS 5875
Cape Girardeau, MO 63701
Cape Girardeau, MO 63701