Siddhartha Kushwaha, Ph.D.
Marketing
Assistant Professor
Phone
Location
Dempster Hall 212
Mailing Address
One University Plaza, MS5875
Cape Girardeau, MO 63701
Siddhartha Kushwaha is an Assistant Professor (tenure track) in the Department of Marketing at the Harrison College of Business & Computing. He joined SEMO after completing his PhD in marketing from the University of Memphis. He is a 2024 Society of Marketing Advances (SMA) Doctoral Consortium Fellow. He received his Bachelor of Engineering in Mechanical Engineering, MBA, and his first PhD in Operations Management from Universities in India.
Here at the HCBC, he is teaching courses in Principles of Marketing, Consumer Behavior, Introduction to Business Research, Marketing Strategy, and Business Universe!
His research interests are Consumer lay beliefs, Consumer well-being, Packaging & signage design, Product returns, Reverse supply chain and Environmental regulations. His research on product returns by heterogeneous consumers under mandatory remanufacturing regulation and carbon-cap-and-trade regulation has been published in the International Journal of Production Research (ABDC-A) and the Journal of Cleaner Production (ABDC-A).
Here at the HCBC, he is teaching courses in Principles of Marketing, Consumer Behavior, Introduction to Business Research, Marketing Strategy, and Business Universe!
His research interests are Consumer lay beliefs, Consumer well-being, Packaging & signage design, Product returns, Reverse supply chain and Environmental regulations. His research on product returns by heterogeneous consumers under mandatory remanufacturing regulation and carbon-cap-and-trade regulation has been published in the International Journal of Production Research (ABDC-A) and the Journal of Cleaner Production (ABDC-A).