The American Advertising Federation’s (AAF) Cape Girardeau chapter recognized the best in local advertising creativity with the annual awards. The AAF recognized nine student submissions across advertising, marketing, multimedia journalism, public relations and graphic design disciplines.

The Best of Show for the student competition came from a poster campaign for Spectrum Record Lounge by a group made up of students from Digital and Integrated Marketing Communications Practicum (MK443) and Visual Branding Design (AR416). That collaboration included Mackenzie Gerling, Elisabeth Wilson, Ciara Brewer, Maria Sanchez De Lamadrid Gomez, Erin Ashwell, Griffin Hackeloer, Ciara Potter, Haewon Jang, and professors Dr. Sandy Sen from the Department of Marketing and Louise Bodenheimer from the Department of Art and Design.

Student groups from the collaboration of marketing and brand design classes won a total of five awards, including the Best of Show.

SECreative won another four awards. SECreative is a student-run media production firm that works with different on-campus departments and organizations, local small businesses and non-profit organizations. The students produce work for clients in print media, video, social media, advertising, sales promotion, public relations and more.

Southeast’s Department of Mass Media instructor and SECreative advisor Mike Simmons also received recognition in the 2022 ADDY Awards. Simmons was named the Ad Pro of the Year, which honors a professional who is making positive impacts through work, community involvement, advocacy or through mentoring.

Student award winners are as follows:

SECreative

• Fault Line Film Call for Entries Poster – Gold
  • Ciara Potter (Designer)
  • Rachel Westhoff (Account Executive)

• Invitation to BSA Golf Tournament – Bronze
  • Gillian Merideth (Creative Director)

• Fault Line Film Festival Posters – Bronze
  • Molly Galik (Creative Director)
  • Tanner Voss (Designer)
  • Joe Kedl (Designer)
  • Miriam Gorecki (Designer)

• SECreative Recruitment Social Media – Bronze
  • Alisha Reisenbichler (Agency Director)
  • Rachel Westhoff (Operations Director)
  •  

Marketing and Art and Design students

• Spectrum Record Lounge Poster Campaign – Gold
  • Mackenzie Gerling
  • Elisabeth Wilson
  • Ciara Brewer
  • Maria Sanchez De Lamadrid Gomez
  • Erin Ashwell
  • Griffin Hackeloer
  • Ciara Potter
  • Haewon Jang
  • Sandy Sen
  • Louise Bodenheimer

• Spectrum Record Lounge Genre Signs – Silver
  • Mackenzie Gerling
  • Elisabeth Wilson
  • Ciara Brewer
  • Maria Sanchez De Lamadrid Gomez
  • Erin Ashwell
  • Griffin Hackeloer
  • Ciara Potter
  • Haewon Jang
  • Sandy Sen
  • Louise Bodenheimer

• Spectrum Record Lounge Merch – Silver
  • Chase Pressley
  • Alyssa Horn
  • Taja Woods
  • Ferg Ludden
  • Jaden Kight
  • Gwen Sterrett
  • Meghan Tiggard
  • Lydia Gehrs
  • Anna Wilke
  • Sandy Sen
  • Louise Bodenheimer

• Spectrum Record Lounge Poster Campaign – Silver
  • Gregory Lorentz
  • Hanna Boyer
  • Lindsey Williams
  • Evan Grindstaff
  • Ashley Darnell
  • Brennan Higgins
  • Kaitlyn Raab
  • Sandy Sen
  • Louise Bodenheimer

• Spectrum Record Lounge Social Media – Bronze
  • Chase Pressley
  • Alyssa Horn
  • Taja Woods
  • Ferg Ludden
  • Jaden Kight
  • Gwen Sterrett
  • Meghan Tiggard
  • Lydia Gehrs
  • Anna Wilke
  • Sandy Sen
  • Louise Bodenheimer