With a media management degree you'll be ready to plan the next big campaign across traditional, digital, and social platforms.
DEGREE TYPE
Bachelor's Degree
PROGRAM TYPE
Undergraduate
LOCATION
Online
Mass Communications: Media Management
BS
On-Campus
Hyflex
Main Campus
DEGREE TYPE
Bachelor's Degree
PROGRAM TYPE
Undergraduate
LOCATION
COLLEGE
DEPARTMENT
Dive fearlessly into the future of media.
Today's organizations need professionals who can connect strategy, creativity, and data. As a Media Management major at SEMO, you'll learn how to lead content creation, manage digital campaigns, analyze audience insights, and guide media strategy across traditional and emerging platforms. Graduate ready to help brands, businesses, nonprofits, and media organizations reach the right audiences with confidence.
What Makes SEMO'S Media Management Degree Unique:
Create Strategy that Gets Results
Develop campaigns from concept to execution while learning how organizations use media to achieve business goals.
Work Across Today's media Platforms
Gain experience planning and managing digital, social, video, and traditional media for real audiences.
Use Data to Make Smarter Decisions
Learn how to interpret analytics, measure performance, and adjust campaigns using audience insights.
Collaborate Like a Professional
Work with classmates and clients to pitch ideas, manage projects, and deliver creative solutions.
What Can You Do with a Media Management Degree?
Media management graduates combine communication, leadership, and digital strategy skills that are valuable across nearly every industry. Whether you want to lead marketing campaigns, manage social media, oversee content production, or coordinate creative teams, you'll graduate prepared for careers where strategy and storytelling work together.
media management degree job Opportunities
Digital Marketing
- Digital marketer
- Social/digital media specialist
- Content strategist
- Web editor
Media & Communications
- Communications manager
- Media planner
- Audience engagement specialist
- Copywriter
Creative Leadership
- Project manager
- Campaign coordinator
- Digital/multimedia producer
- Creative operations manager
Request Info
We'd love to help you learn more about SEMO! Tell us how we can get in touch.
Media Management Outcomes & Careers
-
$149k
Advertising and Promotions Managers
According to the Bureau of Labor Statistics, the median annual salary for an advertising and promotions manager is $149,270.
-
$108k
Marketing Specialist
According to the Bureau of Labor Statistics, the mean annual salary for a project management specialist is $108,100.
-
$86k
Market Research Analyst
According to the Bureau of Labor Statistics, the mean annual salary for a market research analyst is $86,480.
Mass Communications: Media Management
The degree program is designed to be completed in five semesters including summer. Students should contact an academic advisor each semester and use Degree Works to monitor their progress. Students may begin the degree during any semester.
45 hour major – No minor required
Required Core Courses
- MC001 Exit Interview (0)
- MC101 Media and Society (3)
- MC221 Digital Media Production (3)
- MC301 Media Analytics (3)
- MC304 Media Diversity (3)
- MC382 Media History (3)
- MC401 Media Law (3)
- MCxxx Elective (3)
- MCxxx Elective (3)
Required Option Courses
A grade of ‘C’ or better is required in each required option course.
- MC002 Arrow Lab (0)
- MC211 Advertising & Society (3)
- MC231 Social Media Content Creation (3)
- MC316 Media Planning (3)
- MC320 Media News (3)
- MC410 Converged Media Campaigns (3)
- MC373 Media Ethics (3)
- MC429 Media Management (3)
Required Support Course – choose 3 hours:
A grade of ‘C’ or better is required.- MA123 Mathematical Reasoning and Modeling (3)
- MA155 Statistical Reasoning (3)
- Social and Behavioral Sciences – 6 hours
- Constitution Requirement – 3 hours
- Written Communication – 6 hours
- Oral Communication – 3 hours
- Natural Sciences – 7 hours (from two disciplines, one to include a lab)
- Mathematics – 3 hours
- Humanities and Fine Arts – 9 hours (from at least two disciplines)
- Additional requirements – 5 hours (to include UI100 for native students)
- Civics examination
Any student wishing to be formally admitted into the Advertising and Public Relations, Multimedia Journalism, or Television and Film options within the Department of Mass Media must complete the Declaration of Major form and meet the following criteria:
- Completion of a minimum of 15 semester hours at Southeast Missouri State University or transfer from an accredited college or university.
- Attain a minimum cumulative grade point average (GPA) of 2.0 on a 4.0 scale.
- Completion of EN 100 or EN 140 with a minimum grade of “C.”
Retention Requirements:
Students must maintain the following requirements to continue with advanced coursework in the major:
- Receive a grade of “C” or higher in all required coursework within the major. Courses may be repeated to raise grades below “C.”
- Maintain a minimum 2.0 cumulative GPA and a major GPA of 2.25 on a 4.0 scale. Students must have 2.25 major GPA to qualify for an off-campus internship.
- Maintain a minimum GPA of 2.0 for all coursework within the Mass Communication major.
A student failing to fulfill any of the above requirements will not be allowed to continue with more advanced coursework until the above criteria are met.
Graduation Requirements:
In addition to fulfilling all university requirements for graduation, students wishing to graduate with a major in Mass Communication must satisfy the following criteria:
- Present a minimum of “C” or higher in all required coursework within the major.
- Present a minimum overall GPA of 2.0 on a 4.0 scale. Present a minimum departmental GPA of 2.25 on a 4.0 scale.
- Complete 75 hours outside of the MC prefix.
- Complete a minor or second major outside of Mass Communication.
- Complete an assessment activity, MC 001 Exit interview, in the final semester of coursework.
First Year
Fall Semester (16 hours)
- UI100 (1)
- EN100 (3)
- MA123 or MA155 (3)
- MC101(3)
- MC221(3)
- General Education (3)
Spring Semester (15 hours)
- MC211 (3)
- General Education (3)
- General Education (3)
- General Education (3)
- General Education (3)
Second Year
Fall Semester (15 hours)
- MC231 (3)
- MC301 (3)
- General Education (3)
- General Education (3)
- General Education (3)
Spring Semester (15 hours)
- MC002 (0)
- MC304 (3)
- MC320 (3)
- Elective (3)
- General Education (3)
- General Education (3)
Third Year
Fall Semester (15 hours)
- MC316 (3)
- MC Elective (3)
- Elective (3)
- Elective (3)
- Elective (3)
Spring Semester (15 hours)
- MC410 (3)
- MC Elective (3)
- General Education (3)
- Elective (3)
- Elective (3)
Fourth Year
Fall Semester (15 hours)
- MC373 (3)
- MC382 (3)
- Elective (3)
- Elective (3)
- Elective (3)
Spring Semester (15 hours)
- MC001 (0)
- MC002 (0)
- MC401 (3)
- MC429 (3)
- Elective (3)
- Elective (3)
- Elective (3)
What will it cost?
Dr. Tamara Buck, J.D.
Chair / Professor of Mass Media
Members of our Professional Advisory Council were excited by this program because we are identifying new ways to prepare 21st Century storytellers and team leaders for emerging roles without the need for extended or graduate education.
Become a Redhawk.
Do more than dream about the future. Take the first steps to make it all happen.
Getting the Job
Your education is just one piece to launching an extraordinary career. SEMO's Career Services office is here to help you with the next step. Our boldly supportive team will provide the expertise and support you need, so you're landing your dream job.
Additional Resources
Media Management Degree FAQ's
Explore the frequently asked questions about being a media management major at SEMO.
While both degrees focus on reaching and engaging audiences, a Marketing degree emphasizes consumer behavior, branding, and business strategy, while a Media Management degree focuses on managing media organizations, content operations, audience engagement, and communication platforms. Media Management is a strong choice for students interested in leadership roles within media, broadcasting, digital content, sports media, entertainment, and communications organizations.
Lucky for you, SEMO also has a Marketing Degree for you to explore!
Graduates pursue careers in:
- media
- communications
- entertainment
- sports
- digital content
Possible job titles include:
- media manager
- content manager
- digital media specialist
- production coordinator
- communications manager
- social media manager
- account executive
- audience engagement specialist
- broadcast operations manager
Salary potential varies based on position, industry, and experience level. According to the U.S. Bureau of Labor Statistics, the median annual wage for media and communication occupations was $74,680.
The cost of a bachelor's degree varies depending on factors such as residency status, financial aid, scholarships, and program choices. At SEMO, students have access to competitive tuition rates, scholarship opportunities, and financial aid resources that can help make earning a Media Management degree more affordable.
Use our cost caluculator to estimate how much your degree in media management will cost.
Take the Next Step
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Contact Us
Location
Main Campus Office
Graul Building, 102B
River Campus Office
River Campus Seminary 104
Mailing Address
One University Plaza, MS 2775
Cape Girardeau, MO 63701
Cape Girardeau, MO 63701