Professor — Marketing
Kenneth Heischmidt is a Professor in the Department of Management and Marketing at Southeast Missouri State University starting in 1985. He has served as Southeast's MBA Program Director from 1995 to 2015 and as International Business Programs Director from 1995 to 1998. He has previous experience as a faculty member at Southern Illinois University at Carbondale (1982-1984) and Buena Vista College (1984-1985). Dr. Heischmidt worked as a marketing representative for Caterpillar Tractor company from 1974-1976.
Dr. Heischmidt has taught an international study program in Europe for 27 years. He has extensive travel experience in Eastern and Western Europe, Middle East, Asia, and Mexico. Dr, Heischmidt is a past President of the North American Management Society and past President of Business and Health Administration Association. He serves on the Advisory Council of the Midwest Business Administration Association. He was a guest lecturer at Aichi University in Nagoya, Japan in the fall of 1998, 2014, and 2017.
Dr. Heischmidt has published over 33 journal articles and many conference proceedings as well as a number of professional presentations. Articles have been published in Journal of Advertising, Journal of College Personnel, Journal of Hospital Marketing, Health Marketing Quarterly, Journal of Professional Services Marketing, Journal of Marketing for Higher Education, Journal of Education for Business, International Journal of Public Administration, Teaching Business Ethics, The International Journal of Business Disciplines, Services Marketing Quarterly, The Service Industries Journal, Journal of Leadership and Organizational Studies, Journal of Higher Education Theory and Practice, Journal of the North American Management Society, Journal of Behavioral Studies in Business.
Treasurer, International Society of Marketing