With an international business degree, you’re prepared for a career as a business advisor, investment banker, or finance analyst.
DEGREE TYPE
Bachelor's Degree
PROGRAM TYPE
Undergraduate
LOCATION
Main Campus - Cape
Fashion Marketing Degree
BSBA
On-Campus
Main Campus
DEGREE TYPE
Bachelor's Degree
PROGRAM TYPE
Undergraduate
LOCATION
COLLEGE
DEPARTMENT
Do you love fashion and want to be at the forefront of style and trends? Our Fashion Marketing Degree is your ticket to blending creativity with business.
The fashion industry is fast-paced and competitive, and a degree in fashion marketing gives you the edge you need to succeed. Gain skills in brand management, market research, and digital marketing—all while working on real-world projects that help you build a portfolio and network. Our faculty, with industry experience, will boldly support you in mastering everything from merchandising to fashion communications.
What Makes Our Fashion Marketing Degree Unique?
As a fashion marketing major, gain experience-driven practice that employers value. This hands-on approach ensures that when you graduate, you’ll be ready for roles like fashion buyer, retail manager, and brand strategist.
- Develop the knowledge, professionalism, and required skills to jump-start a successful career.
- Be exposed to all areas of the global fashion business in the classroom.
- Have access to study abroad programs offered within the Harrison College of Business and Computing.
What Can You Do With A Fashion Marketing Degree?
Graduates of the fashion marketing degree program are prepared to excel in various fashion marketing jobs, such as:
- Fashion Marketing Specialist
- Brand Manager
- Visual Merchandiser
- Retail Buyer
- Social Media Coordinator
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Fashion Marketing Major Outcomes & Careers
-
$150k
Purchasing Managers
According to the Bureau of Labor Statistics, the mean annual salary for Purchasing Managers, Buyers, and Purchasing Agents is $150,630.
-
$40k 
Merchandise Displayer
According to the Bureau of Labor Statistics, the mean annual salary for a Merchandise Displayer is $40,540.
-
$86k 
Marketing Specialist
According to the Bureau of Labor Statistics, the mean annual salary for a Marketing Specialist is $86,480.
Turn Ambition into Action
The fashion marketing curriculum includes core business courses as well as marketing and branding. Complete a minimum of 120 credit hours to complete this degree, including the general education requirements and at least 39 senior division hours.
Business Administration Core – 30 Hours Required
A grade of ‘C’ is required in each core course.
- AC221 Principles of Accounting I (3)
- AC222 Principles of Accounting II (3)
- BA101 The Business Universe (3)
- BA490 Business Policy and Strategy (3)
- BL255 Business Law (3)
- FI361 Financial Management (3)
- MG301 Principles of Management (3)
- MI375 Management Information Systems (3)
- MK301 Principles of Marketing (3)
Choose 3 hours:*
- AC540 International Perspectives of Accounting (3)
- BA550 Global Logistics (3)
- BA560 Topics in International Business (3)
- BL560 International Business Law (3)
- EC580 International Economics (3)
- FI540 International Finance (3)
- HA560 International Healthcare Administration (3)
- MG560 International Management (3)
- MK560 International Marketing (3)
Support Courses – 27 Hours Required
Some courses may fulfill General Education requirements. A grade of ‘C’ or better is required in each support course.
- BA252 Business Communication (2)
- BA452 Professionalism (1)
- EC215 Principles of Microeconomics (3)
- EC225 Principles of Macroeconomics (3)
- EN140 Rhetoric and Critical Thinking (3)
- MA116 Precalculus A OR MA123 Mathematical Reasoning and Modeling (3)
- MI101 Introduction to Computer Applications (3)
- SC105 Fundamentals of Oral Communication (3)
Marketing Major Courses – 24 Hour Major – No Minor Required
Required Marketing Core:
- MK343 Integrated Marketing Communication (3)
- MK344 Consumer Behavior (3) OR UI355 Consumer and the Market (3)
- MK345 Introduction to Business Research (3)
- MK449 Marketing Management (3)
- Choose 3 Hours MK Courses (300-500 level except MK 301), FA530, MG560*, MK560*, ER361, ER461, or BA560*
Real World Experience** – Choose one option:
- Participate in departmentally approved international academic program
- Complete departmentally approved internship
Choose 3 hours:
- PY271 Psychological Research I (3)
- SO242 Statistics for Social Scientists (3)
Fashion Marketing Option:
- FA310 Fashion Forecasting (3)
- FA315 Retail Buying (3)
- FA450 Global Fashion Marketing (3)
- MK349 Retail Marketing (3)
**Class used to fulfill the real-world experience requirement may also be used to fulfill the elective requirement.
Some requirements may be fulfilled by coursework in major program.
- Social and Behavioral Sciences – 6 hours
- Constitution Requirement – 3 hours
- Written Communication – 6 hours
- Oral Communication – 3 hours
- Natural Sciences – 7 hours (from two disciplines, one to include a lab)
- Mathematics – 3 hours
- Humanities & Fine Arts – 9 hours (from at least two disciplines)
- Additional requirements – 5 hours (to include UI100 for native students)
- Civics examination
First Year
Fall Semester (16 Hours)
- UI100 (1)
- EN100 (3)
- BA101 (3)
- MA116 or MA123 (3)
- MI101 (3)
- General Education (3)
Spring Semester (15 Hours)
- EN140 (3)
- SC105 (3)
- General Education (3)
- General Education (3)
- General Education (3)
Milestone: Achieve a minimum 2.25 overall GPA
Second
Fall Semester (17 Hours)
- AC221 (3)
- BA252 (2)
- EC215 (3)
- QM257 (3)
- General Education (3)
- General Education (3)
Spring Semester (15 Hours)
- AC222 (3)
- BL255 (3)
- EC225 (2)
- MK301 (3)
- QM258 (3)
Milestone: Achieve a minimum 2.25 overall GPA
Third Year
Fall Semester (15 Hours)
- BA452 (1)
- FI361 (3)
- MG301 (3)
- Elective (2)
- General Education (3)
- General Education (3)
Spring Semester (15 Hours)
- FA310 (3)
- MI375 (3)
- MK343 (3)
- MK344 (3)
- MK345 (3)
Milestone: Maintain 2.25 overall GPA and 2.25 major GPA
Fourth Year
Fall Semester (15 Hours)
- FA315 (3)
- International Course (3)
- AC/BA/BL/EC/ER/FA/FI/HA/MG/MI/MK/QM 300-599 level (3)
- MK300-599/FA520/FA530/MG560/MK560/ER361/ER461/BA560* (3)
- General Education (3)
Spring Semester (12 Hours)
- BA490 (3)
- FA450 (3)
- MK349 (3)
- MK449 (3)
Milestone: Maintain 2.25 overall GPA and 2.25 major GPA
A minimum 2.25 GPA in the major and overall are required to graduate with a BSBA degree.
What will it cost?
Getting the Job
Your education is just one piece to launching an extraordinary career. Once you’ve mastered the material, you still have to find the job you want, make the right connections, and sell your knowledge and experience—if all this is giving you anxiety, don’t panic. SEMO’s Career Services office is here to help you with the next step. Our boldly supportive faculty will provide the expertise and support you need, so you’re landing your dream job in no time.
Accelerated Master’s Degree
SEMO offers an accelerated master’s degree for current students. You can get both undergraduate and graduate credit for some 500 level courses, meaning you can graduate with an MBA sooner.
Become a Redhawk.
Do more than dream about the future. Take the first steps to make it all happen.
Related Programs
With a business administration degree, you’re prepared for any career in business, including management, accounting, finance, human resources, and marketing
DEGREE TYPE
Bachelor's Degree
PROGRAM TYPE
Undergraduate
LOCATION
Main Campus - Cape
Regional Campus - Kennett
Regional Campus - Sikeston
COLLEGE
DEPARTMENT
Marketing
Contact Us
Phone
Location
Office Location
Dempster Hall, 225
Mailing Address
One University Plaza, MS 5875
Cape Girardeau, MO 63701
Cape Girardeau, MO 63701