A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

Seth Godin

Why Does Brand Matter? 

If you think the brand is about which logos or colors to use, you’re missing the point. Think about your best friend. What are the words you use to describe them? If someone talked about that person in a way that wasn’t consistent with your experience, there’d be a disconnect right?  

Southeast communicates with hundreds of thousands of people every year--students, alumni, donors, prospective students, families, and more. By using the tone, visual elements, and strategy contained in our brand guidelines, we all make the brand stronger, more cohesive, and powerful, which in turn means we’re communicating successfully with each of those audiences.  

Brand Guidelines and How to Use Them

Sometimes you just need a logo. Other times, you need the entire Southeast visual identity or a refresher on our voice, tone, and personality. Don’t forget the color palette and if you are thinking this is way too much, don’t worry. We’ll break it all down for you, plus we have tools!

Need Help

Whether you need a fresh perspective or a simple review, the brand team is here to support. Don’t hesitate to reach out with questions or items for brand opinions and approvals. And, if you want, we even have workshops—sign up for Brand Camp today!