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Brand Fonts

Brand Fonts

The way our words look depends on the typeface. How our message reads hinges on hierarchy. Paying careful attention to both will help our communications read loud and clear. Our brand fonts are purchased fonts. Obviously not every office on campus has resources to purchase the font package, so we’ve also outlined alternatives below.

calibre black visual example
Calibre Black is used primarily for headlines, but can also be used for subheads and call-outs.

Alternate Font: When Calibre is not available, Arial and Arial Black are suitable replacements.

Lyon Display
Lyon Display is used in combination with Calibre Black for headlines. Used primarily for body copy and headlines in advancement pieces.

Alternate Font: When Lyon Display is not available, Times New Roman is a suitable replacement.


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University Marketing
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