Color Palette

Colors

Our colors say a lot about who we are. They help identify us at a glance, and set the tone for our communications, whether that’s bold and powerful, or inspirational and passionate.

Primary Palette
Our primary colors should be visible in all communications, including publication covers, website pages, billboards, posters, digital and print advertisements, formal invitations, and recruitment materials.

Southeast Red

C | 2
M | 100
Y | 85
K | 6

R | 200
G | 16
B | 46

#C8102E

Rich Black

C | 40
M | 40
Y | 40
K | 100

R | 0
G | 0
B | 0

#000000


Secondary Palette
Our secondary palette is a perfect complement to our primary red and black. It adds balance and flexibility to our communications, particularly those directed toward prospective students.

Cardiac Red
#9D2235

C | 7
M | 100
Y | 68
K | 32

R | 157
G | 34
B | 53

Plum
#871B55

C | 41
M | 100
Y | 41
K | 20

R | 136
G | 28
B | 85

Riverfront
#003B5A

C | 100
M | 74
Y | 40
K | 32

R | 1
G | 60
B | 90

Fountain
#71C5E8

C | 52
M | 0
Y | 1
K | 0

R | 113
G | 197
B | 232

Sky Blue
#A5D9E7

C | 33
M | 1
Y | 7
K | 0

R | 165
G | 218
B | 231

Terrace
#279989

C | 75
M | 5
Y | 48
K | 3

R | 39
G | 153
B | 137

Gum Tree
#DBE245

C | 18
M | 0
Y | 88
K | 0

R | 219
G | 226
B | 69

Entrepreneurial Orange
#F15C3B

C | 0
M | 79
Y | 83
K | 0

R | 241
G | 93
B | 59

Pewter
#5C6670

C | 66
M | 52
Y | 44
K | 17

R | 93
G | 103
B | 112

Dome
#7A6855

C | 16
M | 29
Y | 38
K | 53

R | 122
G | 104
B | 85

Military
#8A8F64

C | 47
M | 33
Y | 69
K | 7

R | 139
G | 144
B | 100

Copper
#B07C57

C | 28
M | 52
Y | 71
K | 8

R | 176
G | 124
B | 87

Silver
#A4A9AD

C | 37
M | 27
Y | 27
K | 0

R | 164
G | 170
B | 173

Campus
#87bd64

C | 47
M | 0
Y | 77
K | 7

R | 135
G | 189
B | 100


Pro Tips
Strategic use of white space allows our readers to focus on what’s truly important, and keeps them from feeling overwhelmed by an overabundance of graphics and messaging.

WHITE

#ffffff

C | 0
M | 0
Y | 0
K | 0

R | 255
G | 255
B | 255


Using the right colors is essential, but using them in correct proportion is also critical. Refer to this block of colors to consistently determine the correct balance of colors throughout our communications.

color use proportion image

Contact

573.651.2509
editor@semo.edu
Wehking Alumni Center, 4th Floor

University Marketing
One University Plaza, MS7300
Cape Girardeau, Missouri 63701