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University Identity

Our identity represents us at the most basic and most critical levels. It’s our John Hancock. Our seal of approval, and a symbol of pride for all we do. Let’s treat it with the respect and care it deserves. By following these few simple guidelines, we can make sure our identity remains consistent and recognizable.


Logo Guidelines

The color of the background will determine which version of the logo to use. Plan your layouts to accommodate using the preferred logo option. One color versions should be used sparingly or if printing restrictions demand it. Use only the approved logo options.

Clear Space
Maintain ample clear space around the logo to ensure it remains legible and doesn’t get lost within the composition. Photos, text, and graphic elements should never be placed within the pictured clear space.

demonstration of clear space required around logo

The preferred width of the primary logo is 2.5 inches. If you must use the logo smaller than this, a "small-use" version of our logo has been created for applications where the reproduction process could cause details of our logo to be lost.

Sub-branded Logos
In an identity system, consistency is key to overall brand recognition. Each official sub-brand should use only the approved and supplied version of its lockup. A sub-brand logo lockup should only be used when all the content in the respective piece correlates to that school. Whenever you are communicating about more than one college or audience, use the primary logo.

visual example of use of sub-brand for regional campuses
visual example of use of sub-brand for academic divisions
visual example of how to structure sub-brand logo

The dome from our logo can also be applied as a supergraphic. The supergraphic can be used either as a dominant layout element or as a background texture. Below are several effective ways to crop this element. Never rotate or change the proportions of the dome graphic. Only the entire uncropped graphic or cropping options shown below should are used.

graphic demonstration of supergraphic cropping

What Not To Do
Here are a few simple don’ts for using the Southeast logo. Adhering to these will ensure our logo is recognizable to all audiences and our brand stays strong.

Do not use another typeface for the signature.

Do not change the colors of the logo.

Do not add drop shadows or other visual effects to the logo.

Do not add type or graphic elements to the logo.

Do not change the scale of the elements in the logo.

Do not stretch, condense, distort, or change the dimensions of the logo.

Do not put the logo in a box or otherwise enclose it by rules, outlines, shapes or color.

The logo can be placed on an image, but only in an area with very little contrast in tone or texture. It can range from dark or late.

Do not place the logo on a background or color that obscures a portion of the logo.


Wehking Alumni Center, 4th Floor

University Marketing
One University Plaza, MS7350
Cape Girardeau, Missouri 63701