Imagery Style

Photography

If we’re going to talk about getting the job done, we need to be ready to prove that we can. Our brand photography does exactly that. So make sure it is bold, authentic, and full of action. Multiple photos can be used within a single page or spread, but use caution. It’s better to use fewer, stronger photographs in a more prominent way than use many, lower quality photographs.

Black and White Photos

Black-and-white photography resonates with our visual style and should take the lead in our high profile marketing pieces, including for covers, posters, billboards, postcards, digital ads, and web page headers.

  • Photos should contain rich blacks and bright whites for a bold, unmistakable style.
  • Photos should be candid, and should never feel posed.
  • Photos should have a shallow depth of field and be tightly cropped, allowing the viewer to stay focused on the subject.
  • A solid color overlay can be applied to black-and-white photography by setting the transparency to multiply.

Color Photos

Color photography compliments our black-and-white photography, and tells our story in a holistic, natural way. Multiple photos can be used within a single page or spread, but use caution. It’s better to use fewer, stronger photographs in a more prominent way than use many, lower quality photographs.

  • Full-color shouldn’t mean less action.
  • Photos should be candid, and should never feel posed.
  • Photos should have a shallow depth of field and should be tightly cropped so our audience stays focused on the subject.

Detail Photos

A lot of what we do depends on paying attention to the details, and our photography is no exception. Mixing in detail shots of our architecture, tools, and resources will help to tell the complete Southeast Missouri State story.

  • Campus shots should use natural lighting.
  • Use a variety of angles, proximity, and perspective to showcase students interacting with each other and their environment.
  • For the most part, campus shots should focus on details as opposed to entire buildings.
  • Colors should be vibrant and rich, with enough contrast to distinguish the foreground from the background.
  • Details should feel candid and capture the process of our work. This can include details of the person working or the materials being used.
  • Photos should have a shallow depth of field and be tightly cropped so our audience stays focused on the subject.

Contact

573.651.2509
editor@semo.edu
Wehking Alumni Center, 4th Floor

University Marketing
One University Plaza, MS7300
Cape Girardeau, Missouri 63701