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Graphic Elements

Graphic Elements

With all due respect to our messaging, personality, and voice—looks matter, too. Our graphic language makes us unique, and helps our audiences connect a wide variety of communications over a long period of time. Most importantly, it’s the culmination of how all these pieces work together to strengthen our brand message.

Color Blocks

Color blocks boldly display the Southeast color palette, merging photography, type, and color into one seamless composition. Color blocks can be inset or bleed off the page.

When placing a color block over a photograph, always set the transparency to multiply.

Diagonal Rectangle

A variation of the color block is the diagonal block. The diagonal rectangle should maintain a 60° angle, but be thick enough to undoubtedly be a solid shape and not a line. Diagonal blocks can contain either a solid color or photography. Diagonal blocks should always bleed off the top or side of a page.

Diagonal Line

The diagonal line is a subtle but dynamic graphic element. It can frame a particular element on the page, lead viewers through a composition, or intersect with typography for a visually compelling headline.

The diagonal line should always have a stroke weight of 1 point, and should be set at a 60° angle.

The diagonal line should appear only in red, black, or white.

Horizontal Line

The horizontal line is used as a call to action. A rule line, with height X, should be used to determine proper spacing throughout the composition.

graphic example of use of horizontal line

Pattern Graphics

Our pattern graphics derive from the window pane on our iconic Academic Hall dome. Because this ties back to the brand’s well-established use of angles, it creates a sense of familiarity, while the circle offers a container that adds softness and structure at the same time. Patterns should never sit behind the SEMO logo. Adjust the gradient feather to clear the space behind the logo. When used with photography, the pattern can be used to fill negative space. Do not place the pattern over any faces or obstruct the photo’s focal point.

  • Checkered: best used to add texture to simple backgrounds or as a texture on top of photography with ample negative space.
  • Window Pane: best used to soften harsh backgrounds and floods of color.
  • Asymmetrical: intended to be used sparingly, best used as a container element for info-heavy spreads.
  • Minimal Asymmetry: best used as an overlay for imagery or for layouts that need an additional brand element.


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University Marketing
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Cape Girardeau, Missouri 63701