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About the Brand

Capturing Southeast in Words

At Southeast Missouri State, we take pride in our will to do: the commitment and heart to find success, no matter what it takes. We give every student personal support that instills a strong sense of confidence and helps them exceed their potential. We offer groundbreaking academics that are comprehensive and dynamic. And because we anticipate the needs of the marketplace, we ensure our students are ready to launch extraordinary careers.

What does the Will to Do mean?

Southeast is a different kind of university. Here, we don’t just learn. We do. How? By giving our students unprecedented opportunity to apply all the knowledge and expertise they learn in class in real-world ways through experiential learning opportunities right here on campus or in internships and clinicals across the world. It’s also about our will to do: the grit and tenacity we apply to every endeavor to ensure our students are confident, capable, and competitive when they graduate.

How to use the brand

The Will to Do is not a tagline, and it’s not something you’ll apply in the majority of headlines. Instead, use the idea it represents as a starting point for crafting communications and to gut-check the energy and tone of voice.

Why does the brand matter?

Think about your best friend. What are the words you use to describe them? If someone talked about that person in a way that wasn’t consistent with your experience, there’d be a disconnect right? Southeast communicates with hundreds of thousands of people every year--students, alumni, donors, prospective students, families, and more. By using the tone, visual elements, and strategy contained in our brand guidelines, we all make the brand stronger, more cohesive, and powerful, which in turn means we’re communicating successfully with each of those audiences.


Wehking Alumni Center, 4th Floor

University Marketing
One University Plaza, MS7350
Cape Girardeau, Missouri 63701