"Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms."
-- Simon Mainwaring
The Will to Do isn't just spin or buzz. It's not a tagline or a slogan. It's a promise to act. It's a resolve to advance. It's the foundation of our brand. And just like the knowledge we relentlessly pursue at Southeast Missouri State University, it's what you do with our brand that makes it powerful.