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Brand Central

"Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms."

-- Simon Mainwaring

The Will to Do isn't just spin or buzz. It's not a tagline or a slogan. It's a promise to act. It's a resolve to advance. It's the foundation of our brand. And just like the knowledge we relentlessly pursue at Southeast Missouri State University, it's what you do with our brand that makes it powerful.


Wehking Alumni Center, 4th Floor

University Marketing
One University Plaza, MS7300
Cape Girardeau, Missouri 63701