This training is a two-part series designed to help you understand how to strategically market your program(s). Attendees interested in Part I only are invited to join us for just this section and will have the opportunity to exit before Part II. Part I serves as a prerequisite to Part II.
Part I: University faculty and staff interested in creating materials to market programs and events will benefit from an increased understanding of the history and significance of Southeast Missouri State University’s brand. You’ll develop an application-based knowledge of the “Will To Do” brand beyond its taglines and color palette to help you develop a clear vision of how your area can elevate its reputation and appeal to prospective students and other audiences through use of Southeast’s brand.
Part II: University faculty and staff planning to create and manage social media profiles on behalf of their department, unit, or organization are invited to explore trends in social media strategy and concrete guidelines for establishing accounts within Southeast’s brand.
Instructor: Katie Amrhein
Workshop: November 13, 10 a.m. / UC Heritage Room
December 6, 9 a.m. / UC Redhawks Room