Marketing: Marketing Management

Overview

The marketing management option emphasizes the diversity of strategies for businesses and not-for-profit organizations. Students prepare for careers such as a brand manager, marketing manager, marketing consultant, distribution manager, product or brand manager, pricing analyst, marketing research analyst, retail manager, purchasing manager, etc. Students will also have a strong foundation in the areas of consumer behavior, advertising and promotion, marketing research and marketing strategy.

According to the Department of Labor, employment of marketing managers will grow about fourteen percent between 2010 and 2020. Median annual wages are ranked in the highest quartile for marketing managers.

What You'll Do

  • Interact with qualified, award winning faculty in a small class environment.
  • Participate in engaging and impactful client-based projects.
  • Study in Robert A. Dempster Hall, an efficient and beautiful business building with a look and feel of a corporate environment.
  • Have access to more than 30 study-abroad programs offered with the Harrison College of Business and Computing.
  • Have access to Southeast’s Douglas C. Greene Center for Innovation and Entrepreneurship, one of the largest entrepreneurship programs in the Midwest. Entrepreneurial studies prepare students to be creative and innovative in their chosen careers.


What You'll Study

  • Focused study on Marketing Management topics including brand marketing
  • Business research, marketing communications, consumer behavior analysis and marketing strategy
  • A real-world experience: either an internship or study abroad
  • A solid core of business courses encompassing all business disciplines, including management, marketing, finance, accounting, business law, information systems, quantitative analysis, business strategy and international business
  • A set of support courses for development of skills in communication, computer applications, ethical leadership, professionalism, and economic and statistical analysis


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Internships & Career Opportunities

  • Cape Electric Supply
  • Charter Communications
  • Foot Locker
  • Wells Fargo Financial
  • Plaza Tire Service
  • Auto TIre & Parts
  • The Buckle
  • American Red Cross

Scholarships


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