Photo of Stephen Nettelhorst

Stephen Nettelhorst

Associate Professor
Psychology

snettelhorst@semo.edu
573-651-2432
Office: Scully  405F




Awards and Recognition

  • TRIO/McNair Faculty Mentor of the Year (2019), Southeast Missouri State University
  • Outstanding Contribution in Reviewing (2019), Computers in Human Behavior

Education

  • Ph.D., Social-Personality Psychology, Kansas State University
  • M.A., General-Experimental Psychology, California State University, Northridge
  • B.A., Psychology, University of California, Los Angeles

Courses Taught

  • Advanced Social Psychology
  • Consumer Psychology
  • Industrial/Organizational Psychology
  • Introductory Behavioral Statistics
  • Lifestyle Enhancement
  • Psychological Perspectives on Human Behavior
  • Research Design and Analysis I
  • Research Design and Analysis II
  • Social Cognition
  • Social Psychology

Online Resources

Research Interests

  • Cyberpsychology, human-computer interaction, media psychology, consumer psychology.

Publications

  • Nettelhorst. S. C., Jeter, W. K., Brannon, L. A., & Entringer, A. (2017). Can there be too much of a good thing? The effect of option number on cognitive effort toward online advertisements. Computers in Human Behavior, 75, 320-328. doi: 10.1016/j.chb.2017.04.061
  • Nettelhorst, S. C., Jeter, W. K., & Brannon, L. A. (2014). Be careful what you wish for: The impact of advertisement choice on viewers' expectations. Computers in Human Behavior, 41, 313-318. doi: 10.1016/j.chb.2014.10.009
  • Nettelhorst, S. C., Brannon, L. A., & Hill, W. T. (2013). Examining the impact of consumer feedback on internet product evaluation: Comparing base-rate and case history information. Computers in Human Behavior, 29(4), 1290-1294. doi: 10.1016/j.chb.2013.01.035
  • Nettelhorst, S. C., & Brannon, L. A. (2012). The effect of advertisement choice, sex, and need for cognition on attention. Computers in Human Behavior, 28(4), 1315-1320. doi: 10.1016/j.chb.2012.02.015
  • Nettelhorst, S. C., & Brannon, L. A. (2012). The effect of advertisement choice on attention. Computers in Human Behavior,28(2), 683-687. doi:10.1016/j.chb.2011.11.015
  • Nettelhorst, S. C., & Youmans, R. J. (2012). The effects of advertisement variation and need for cognition on product attitudes over time. The New School Psychology Bulletin, 9(2), 68-73.

Select Conference Presentations

  • Nettelhorst, S. C., Jeter, W. K., Brannon, L. A., & Rose, A. (2018, May). The effect of advertisement number and length on online viewers' choices over exposure. Poster session at the 30th Annual Convention of the Association for Psychological Science, San Francisco, CA.
  • Randolph, K. R., Nettelhorst, S. C., & Dippong, J. (2018, April). Effect of gender on product attitude using status characteristic theory. Paper session presented at the 81st Annual Meeting of the Southern Sociological Society. New Orleans, LA.
  • Nettelhorst, S. C., Jeter, W. K., Brannon, L. A., & Entringer, A. (2017, August). Is there too much of a good thing: The effect of option number on cognitive effort toward online ads. Poster session presented at the 125th Annual Convention of the American Psychological Association, Washington, DC.
  • Nettelhorst, S. C., Jeter, W. K., & Brannon, L. A. (2015, May). Be careful what you wish for: The impact of advertisement choice on viewers' expectations. Poster session presented at the 27th Annual Convention of the Association for Psychological Science, New York, NY.
  • Nettelhorst, S. C., & Brannon, L. A. (2014, March). The effect of advertisement choice on online skipping behavior. Poster session presented at the Southeastern Psychological Association 60th Annual Meeting, Nashville, TN.
  • Nettelhorst, S. C., Hill, W. T., & Brannon, L. A. (2014, March). The effect of online graphical displays on base-rate neglect. Poster session presented at the Southeastern Psychological Association 60th Annual Meeting, Nashville, TN.
  • Nettelhorst, S. C., & Brannon, L. A. (2012, May). Examining the impact of consumer feedback on internet product evaluation. Poster session presented at the 24th Annual Convention of the Association for Psychological Science, Chicago, IL.
  • Nettelhorst, S. C., Brannon, L. A., Webb, A. D. R., Eberting, L. R., & Schnabelrauch, C. A. (2012, April). The effect of advertisement choice, sex, and need for cognition on attention. Poster session presented at the Southwestern Psychological Association Convention, Oklahoma City, OK.
  • Nettelhorst, S. C, & Brannon, L. A. (2012, January). The effect of advertisement choice on attention. Poster session presented at the 13th Annual Meeting of the Society for Personality and Social Psychology, San Diego, CA.

Contact

573.651.2132
psychology@semo.edu
Scully 404
Department of Psychology
One University Plaza, MS 5700
Cape Girardeau, Missouri 63701