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Office: Dempster Hall 222, MS 5850
Dr. Nicholas “Nick” Johnston is an Assistant Professor of Hospitality Management in the Department of Management in the Donald L. Harrison College of Business and Computing at Southeast Missouri State University. He holds a Master of Science in Hospitality and Retail Management and a Ph.D. in Hospitality Administration from Texas Tech University. In addition, he is a Certified Culinarian through the American Culinary Federation education program. Prior to graduate school, Dr. Johnston spent 15 years in food and beverage industry with a specialization in bar management and marketing and on/off premises catering.
Recently, Dr. Johnston served as a Research Assistant for the Texas Wine Marketing Research Institute (TWMRI) at Texas Tech University. During his time with the Institute, he was awarded a competitive research grant from the Wine Market Council and presented his findings at the 2016 Wine Market Council research conferences held in New York, NY and Napa, CA. Moreover, Dr. Johnston worked abroad on a destination marketing project to promote tourism in the Burgundy region of France in cooperation with the TWMRI, the School of Wine Business and the Bourgogne Tourism Department in Dijon, FR.
Dr. Johnston’s research program focuses on how socio-psychological factors influence consumer behavior in the foodservice, wine, and tourism industries. His work is published in academic journals and presented at a number of academic and industry conferences. Dr. Johnston is also active in teaching and advising undergraduate hospitality management students at Southeast, and he happily serves as the academic advisor for Hospitality Management Student Association at Southeast Missouri State.